This year, Showcase is celebrating 50 years of Irish craft and design at the RDS. Organised by the Design & Craft Council, the event shines a spotlight on talented makers and their work across categories like Home & Gift, Fashion, Jewellery, and Wellness.

For the creative theme, we focused on the golden anniversary. Our hero images featured a model striking playful poses with gold balloons, dressed in stunning pieces by Irish designers and set against beautiful Irish landscapes. We also filmed a series of fun model videos for the campaign with a surprise guest appearance from a horse.

We carefully selected all the products for the shoot, capturing them in a range of scenic locations across Ireland. Also we drew hand-drawn patterns inspired by Irish landscapes and the materials related to each category. Custom icons were also designed that reflected the products featured at the event.

The full campaign rolled out across print, digital, social media, advertising, and event signage.