The Architect’s Council of Europe (ACE) work on behalf of its various European Architects’ organisation members to promote, support and advance architecture at a global level. As a lobbying group they engage in dialogue and hold meaningful conversations together with EU policy and law makers.

The concept behind the Council’s identity comes from the meaning of the word conversation, to turn together. Com, meaning “together”, and versare, “to turn”. This concept is displayed across various media forming a dynamic dual language identity. Shadows move around building facades, graphic corners invite you to explore what’s around them and letters, numbers and glyphs all turn together in the Council’s custom designed typeface.

“As a creative design agency, Red&Grey quickly understood our needs and challenges. They created a new holistic identity system to elevate and enhance ACE. It was a real opportunity to strengthen and multiply our relationships with members, partners and collaborators. They created an open process of dialogue with our European Organisations Members from the start and nourished their strategic process with the value of the feedback they received. In my eyes, working with Red&Grey team is really inspiring: they are a team of professional creatives, quality design obsessed combined with the following triptyque : reactivity, sense of detail and passion!”

– Julie Deutschmann, Head of Communications