The Architects’ Council of Europe (ACE) is dedicated to promoting, supporting, and advancing architecture on behalf of its members. Through meaningful dialogue and the art of conversation, ACE advocates for a diverse range of voices within the architectural community.

Drawing inspiration from the etymology of the word “conversation,” derived from the Latin roots “com,” meaning “together,” and “versare,” meaning “to turn,” our brand identity revolves around the concept of collective engagement. At ACE, conversation signifies a shared journey of exploration and collaboration.

Our custom typeface embodies this concept, featuring two lines turning together to symbolize unity and synergy. The logotype, available in both English (ACE) and French (CAE) versions, reflects the essence of our collaborative approach.

Photography plays a pivotal role in showcasing the dynamic interplay between light, nature, and architecture. Cyclical turns of phrase, inspired by circular poetry, add depth and resonance to our communication materials, bridging linguistic boundaries.

“As a creative design agency, Red&Grey quickly understood our needs and challenges. They created a new holistic brand identity system to elevate and enhance ACE. It was a real opportunity to strengthen and multiply our relationships with members, partners, and collaborators. They created an open process of dialogue with our European Organisations Members from the start and nourished their strategic process with the value of the feedback they received. In our eyes, working with Red&Grey team is really inspiring: they are a team of professional creatives, quality design obsessed combined with the following triptyque: reactivity, sense of detail, and passion!”

Architects’ Council of Europe