In 2019, the International Literature Festival Dublin (ILFD) took center stage as Ireland’s go-to literary extravaganza, bringing together a vibrant mix of the world’s top writers to entertain, provoke, and inspire.

Spread across unique venues in the city, ILFD offered a rich tapestry of events, featuring over a hundred writers in diverse settings. With a mission to spark curiosity, broaden minds, and challenge perspectives through the magic of literature, the festival aimed to stir up conversations and ignite imaginations.

A highlight of the 2019 edition was the festival’s fresh branding and campaign, a collaborative effort between ILFD and our creative team. Embracing the theme of daring literature, we embarked on a creative journey to craft a visual identity that captured the festival’s essence.

Infusing whimsy and imagination into the campaign, we dreamed up a series of oversized books and tiny replicas, each meticulously crafted to complement different formats like flags and billboards. These playful props served as eye-catching focal points, portraying readers lost in the enchanting world of books and forming a unique visual language for the festival.

At the heart of the new branding was the logo, inspired by Dublin’s iconic hippocampus—a mythical sea creature symbolizing the journey of literature. The logo, with its hooves playfully replaced by quotation marks, served as a nod to the festival’s literary spirit and adorned various merchandise, including t-shirts, totes, bookmarks, and postcards.

Our services spanned branding, print design, advertising, signage, and merchandise creation. The 2019 festival was hailed as a resounding success, celebrated for its stellar lineup of international literary talents and recognized as a must-attend event for book lovers of all ages. With collaboration from mischief-maker John Waid and lens maestro Ros Kavanagh, we brought the festival’s vision to life, leaving an indelible mark on Dublin’s literary scene and beyond.