Red&Grey

Red&Grey is a design and branding studio based in Dublin. We make our clients stand out with creativity and clarity. Working closely together, we help create brands that grow.

Process:

Our process connects our Irish strengths (conversation, storytelling, empathy) and our skills as designers (curiosity, imagination and play).

Experience:

Established in 2003, we've worked with start ups to global businesses on national and international projects. We like to collaborate with clients, share ideas and co-create.

Services:

We offer creative services for: – Branding (workshop, logos, naming, brand guide) – Publication design (book, report, brochure) – Campaign design (poster, ad, copy, film) – Digital design (web, social, animation) – Environmental design (exhibition, signage)

 

Contact:

(01) 405 3915
hello@redandgrey.ie
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Studio sketches

Wild Atlantic Way














Wild Atlantic Way, Branding, 2019

The Wild Atlantic Way is Ireland’s first long-distance driving route – working its’ way from the West coastal road to the wildest stretches of the sea coast.

Challenge
Tourism is a critical component of the West of Ireland’s economy. The region faced a major challenge with international tourism numbers and its share of holiday visits to Ireland dropping significantly over the period 2007-2010 – performance which was exacerbated by the impact of the global financial crisis and Ireland’s challenging economic circumstances at the time. Urgent action was required.

Solution
We created a brand and awareness that attracted national and international visitors to the area. For the Wild Atlantic Way to be a success, we need each community along the route to take ownership of their own part of project whilst remaining part of the overall vision. Our goal was allow space to integrate their ideas, stories, pride, culture and personality into the brand identity.

Approach
This project involved several partners and communities working together to promote tourism. We collaborated with the strategy team, and clarified the brand story which focused people, places and stories. We designed a flexible logo that represented the road, the land, the sea and the wildness of the region. The colour palette was inspired by nature. The graphic language includes stone textures, topographic lines and weather symbols. The photography is broken into macro, mezzo and micro shots to show the scale of the region. The idea behind this kit of parts is to create a consistent texture to the identity while allowing freedom for the tone of voice and visual to change depending on the author and their use for it. It is a living identity, one that has the ability to adapt and change with culture, people, nature and the West coast of Ireland.

List of services
Strategy, branding, logo, templates, brand identity guidelines, brochure covers, adverts, brand development.

Value
In the two years since its creation, Ireland’s Wild Atlantic Way has become a well established brand, won numerous awards and generated significant international awareness; targets that would take most other international tourism products years to achieve. The 9 coastal counties on the route from Donegal to Cork provided 3.6 million international bed-nights, worth €1.9 billion to the Irish economy.

Photography: Sean & Yvette
Strategy: Place Matters

Challenge
Tourism is a critical component of the West of Ireland’s economy. The region faced a major challenge with international tourism numbers and its share of holiday visits to Ireland dropping significantly over the period 2007-2010 – performance which was exacerbated by the impact of the global financial crisis and Ireland’s challenging economic circumstances at the time. Urgent action was required.

Solution
We created a brand and awareness that attracted national and international visitors to the area. For the Wild Atlantic Way to be a success, we need each community along the route to take ownership of their own part of project whilst remaining part of the overall vision. Our goal was allow space to integrate their ideas, stories, pride, culture and personality into the brand identity.

Approach
This project involved several partners and communities working together to promote tourism. We collaborated with the strategy team, and clarified the brand story which focused people, places and stories. We designed a flexible logo that represented the road, the land, the sea and the wildness of the region. The colour palette was inspired by nature. The graphic language includes stone textures, topographic lines and weather symbols. The photography is broken into macro, mezzo and micro shots to show the scale of the region. The idea behind this kit of parts is to create a consistent texture to the identity while allowing freedom for the tone of voice and visual to change depending on the author and their use for it. It is a living identity, one that has the ability to adapt and change with culture, people, nature and the West coast of Ireland.

List of services
Strategy, branding, logo, templates, brand identity guidelines, brochure covers, adverts, brand development.

Value
In the two years since its creation, Ireland’s Wild Atlantic Way has become a well established brand, won numerous awards and generated significant international awareness; targets that would take most other international tourism products years to achieve. The 9 coastal counties on the route from Donegal to Cork provided 3.6 million international bed-nights, worth €1.9 billion to the Irish economy.

Photography: Sean & Yvette
Strategy: Place Matters

Say Hello

If you have a project, we’d love to hear from you.
Email hello@redandgrey.ie or call +353 1 405 3015.

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