hello@redandgrey.ie
+353 1 405 3915

32 Lennox Street, Portobello,
Dublin 8, D08 F2RP, Ireland

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At 2,600km in length, The Wild Atlantic Way is one of the longest defined coastal routes in the world. It stretches along the Irish west coast from the Inishowen Peninsula in the north down to the picturesque town of Kinsale, County Cork, in the south.

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Tourism is a critical component of the West of Ireland’s economy and faced a major challenge as a result of the 2007 global financial crisis and Ireland’s challenging economic circumstances at the time. Urgent action was required.

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For the Wild Atlantic Way to be a success, we need each community along the route to take ownership of their own part of the project whilst remaining part of the overall vision. We designed a flexible logo representing the road, the land, the sea and the region’s wildness. The colour palette was inspired by nature, and the graphic language includes stone textures, topographic lines and weather symbols. The photography is broken into macro, mezzo and micro shots to show the scale of the region

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Ireland’s Wild Atlantic Way has become a well-established brand in the years since its creation. It has won numerous awards and generated significant international awareness, targets that would take most other international tourism products years to achieve.

Wild Atlantic Way