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We’re thrilled to showcase our collaboration with the incredible Embassy of the Free Mind, located in the heart of Amsterdam. Brace yourself for an extraordinary journey of discovery into the captivating world of free thought.

At the Embassy, you’ll delve into a treasure trove of books and images that defy the constraints of traditional thinking. Our mission was to capture the essence of this inspiring tradition, dating back over two thousand years, where independent minds were free from the influence of church or authorities. The Embassy stands as a beacon of freedom, tolerance, and the right to express oneself fearlessly.


Amsterdam, the city of dreamers and doers, has always nurtured a unique blend of philosophy and commerce. As philosopher Baruch Spinoza rightly said, “Amsterdam is blessed, where merchants can be philosophers, and philosophers can be merchants.” This vibrant city serves as the perfect backdrop for the Embassy of the Free Mind, where knowledge, art, science, and trade harmoniously converge.

The Embassy’s brand identity is an ode to the concept of “centre everywhere, circumference nowhere,” a notion deeply rooted in theology. Our team crafted a custom logotypes that beautifully embody the spirit of hermetic typography, adding a touch of mystique to the visual language. Inspired by the intricate patterns found in nature and the fascinating codes that shape humanity, our design system captures the essence of this extraordinary journey.

Through our collaboration with the Embassy of the Free Mind, we’ve created a visual experience that pays homage to the rich heritage of the Netherlands, embracing its legacy of tolerance and freedom of expression. Together, we invite free thinkers, artists, scientists, and merchants to step into this enchanting space, where knowledge knows no boundaries.

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The Embassy of the Free Mind