Stamicarbon is a global chemical engineering company who design the technology to create fertiliser from the gas extract, Urea. As the world market leader, Stamicarbon design, license and develop Urea plants for the fertilizer industry. Also, they apply their expertise, knowledge and experience for many solutions, technologies and processes.

For this project, Stamicarbon required help aligning their overall company vision and clarity with their product range. Consistency was required across their branding and their communication needed to less complex.

We worked together with design strategist, Paul Hughes, on finding the organisation’s brand essence. We held a series of brand workshops to help the company clarify its’ values, purpose, products and mission. “Pioneering to make the world a better place by enabling it to feed itself” was the key message from the workshop.

After the brand workshop, we focused on the human and technical of the business (the people and the industry). We commissioned custom photography capturing the company experience which showed the scale of the operations in Europe, Asia and Africa. An important part of the brand identity were the product names, which needed to reflect the essence of Stamicarbon. We created a new product and services naming and labelling system which helped clarify everything, making it easier for customers.

Strategy, branding, photography, product naming, product system and art direction.

“Working with Red&Grey is always a pleasure. They are one of the most professional teams I have worked with. They combine strategic and profound thinking with the power of design. They see things from a holistic point of view and have the ability to capture this in simplistic yet powerful designs and brand identities. What is most telling about them, is that they really worked with me in redefining our company’s new brand strategy.”

Rutger Bonsel,
Stamicarbon