Showcase 2024

We were tasked with creating a campaign that placed the buyer at the centre of the Showcase experience. Working on a monochrome set, we curated a selection of products from each of the four categories. Showing the human interaction with the high quality crafts was intended to give the event a refined, boutique feel. Group shots were styled as if viewed from a shop window, while individual products were photographed on plinths as though on display in a gallery. Vibrant colours and clothes styling were chosen to complement the products.

Photography: Harry Rhys-Thomas
Model: Yasmine O’Neill
Set build: Dan Henson

As part of the campaign, we designed banners and signage for the event, as well as social media and web applications.

Only difference
makes a difference.