We were tasked with creating a campaign that placed the buyer at the centre of the Showcase experience. Working on a monochrome set, we curated a selection of products from each of the four categories. Showing the human interaction with the high quality crafts was intended to give the event a refined, boutique feel. Group shots were styled as if viewed from a shop window, while individual products were photographed on plinths as though on display in a gallery. Vibrant colours and clothes styling were chosen to complement the products.

As part of the campaign, we designed banners and signage for the event, as well as social media and web applications.