G7 Italia




The G7 Italia report design was for the 2017 conference. Held in Turin, the event aimed to address the imperative of fostering an inclusive, open, and secure digital economy and society, reflecting the global challenges of the time, including climate change.

Tasked with documenting this significant event, our approach began with in-depth interviews with key members of the Italian Digital Transformation team. This groundwork enabled us to craft foundational content and establish an aesthetic direction that resonated with the conference’s themes.

100 Archive: 2017 Selection

Photography: Matthew Thompson
Strategic Direction: Paul Hughes & Thomas Ermacora


Throughout the conference, we actively participated in three workshops focused on Big Data, the Future of Work, and AI, collaborating closely with the G7 team. These workshops not only provided valuable insights but also helped shape the narrative and content of the final conference document.

The culmination of our efforts resulted in a comprehensive book featuring stunning documentary-style photographs by Matthew Thompson, capturing the essence of the event. To ensure the highest quality, we meticulously managed the production and delivery of the conference report, overseeing printing processes in The Netherlands. The book’s cover, adorned with mounted whiteboard elements and finished with black gloss foil, added a touch of sophistication to the design.

In addition to the printed report, we leveraged AI technology to generate a concise conference summary, providing attendees with an efficient overview of key insights and outcomes. Our services encompassed workshop facilitation, design for print, copywriting, art direction, and print management, ensuring a seamless and cohesive approach to delivering the final product.

“Great to work with the design team on the G7 Italia project. They were professional at every stage of the project from start to finish. Very happy with the final report featuring great photography and a beautiful design. Their approach was fresh, clear and creative.”

G7 Italia

Only difference
makes a difference.