The challenge was complex. The business spans multiple technologies including wind, solar and battery storage. The name had to go beyond any single energy source and remain relevant into the future.

It also needed to work across languages, be legally viable, and feel both warm and authoritative. At the same time, the identity had to maintain trust during a period of change. It also needed to set a clear foundation for growth.

Our approach combined stakeholder engagement with linguistic and strategic exploration. Through workshops, surveys and focus groups, we uncovered key themes. These included resilience, trust, community and long-term value. These insights shaped a naming strategy built on meaning, sound and distinctiveness.

The result was Perigus Energy. An invented, ownable name that feels both familiar and distinctive. “Peri” suggests continuity and natural cycles, while “gus” conveys energy and movement. Short and balanced, it works confidently with “Energy” and reflects collaboration across European markets.

We then brought the brand to life through a warm and optimistic identity. It is built around the idea of energy delivered with care. Vibrant, nature-inspired colours express energy and progress. Photography focuses on real people working in natural environments. This shows the human side of infrastructure.

We created a custom typeface, Perigus Sans, to give the brand a distinctive voice. The logotype is inspired by advancing renewable energy and the form of a battery. It subtly references UK and EU connectivity.

The result is a flexible visual system. It works across print, digital, signage and motion. It positions Perigus Energy as a confident and human brand, ready to grow within Europe’s energy transition.