side-image

Hand-dyed yarn
Based in Cavan, Olann was born out of a desire to create a range of sophisticated colours on ethically sourced yarns. The process of producing quality hand-dyed yarns is never rushed but is slowly developed to be highly desirable, inspiring and harmonious. Made with love by knitters, the luxury wool sells internationally in London, Paris and New York. Our task was to create branding and packaging that captured the brand’s essence.

Small is good
Starting with a visit to their workshop in Cavan, we worked with the owners to clarify their vision and highlight what was unique about their story. Our creative approach was inspired by the beautiful rich landscape and their colourful wool dyeing process. And the result was a simple thought – small is good, individual is good.

side-image

side-image

Dynamic brand identity

Collaborating with illustrator Tom Abbiss Smith, we created a series of digital collages inspired by nature and the yarn-making process. Photographers Matthew Thompson and Myles Shelly shot and filmed their colourful studio in Cavan. Together these elements created a dynamic brand identity built around the needs of the client that was flexible and contemporary. For the rebrand launch, we produced a range of items from packaging, promotional booklets and marketing materials.

Fresh redesign
“As a startup, we needed a design company to capture and visualise our brand’s DNA. Red&Grey not only brought a fresh redesign to our company but also helped reorient how we can best communicate our brand to others. Their process is collaborative and user-driven in nature. They delivered a professional service within the agreed budget and timeframe. They were outstanding in their creative delivery and went well beyond our initial brief and expectations.”

IDI Award Winner
100 Archive

side-image