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Unique way
The National College of Art and Design is Ireland’s leading and oldest art institution, offering a range of undergraduate and postgraduate degrees.

Each year Red&Grey works with the college admissions team, planning key event requirements to target NCAD’s audience in a unique way. We have now worked with the college for over ten years and developed a good understanding of their requirements to help position NCAD as the leading arts education institution in Ireland.

Think different
We aimed to portray NCAD as something entirely different from the expected, framing it as an institution that encourages students to apply creative thinking, ask critical questions, practise inventive making, dream and seek the unknown in the everyday.

Concept
Our work began with the concept that beyond the four provinces in Ireland, there is a fifth that represents the imagination that lives at the centre of Ireland. In Irish folklore, this ’otherworld’ is where the citizens of Irish imagination reside. Grounded in the idea of this fifth province, an online prospectus opened a gateway into an otherworld where the user is introduced to the NCAD citizens of creativity.

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Energetic
Visitors are invited to explore this world, watch the videos, see the citizens, and read their quotes with the gateway then left open so visitors can return and learn more about the courses on offer, alumni stories and application procedures. A word of caution, though, if the gateway is left open for too long, certain items may escape from the otherworld and come into our own. Riso illustration collages and Erwin Wurm-inspired student sculptures give the prospectus an energetic aesthetic.

Understanding
“Red&Grey have re-thought and re-designed the college prospectus and a range of other promotional material. I have found they are insightful in their understanding of the context and goals of each project. They are collaborative in their approach and the work is consistent of a very high standard.”

NCAD

European Design Award 2021
ICAD & IDI Award Winner 2020
100 Archive selection

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