To attract aspiring artists and designers who possess a deep creative drive, we employed a series of captivating techniques, including collages, playful typography arrangements, and vibrant assemblages. These visually striking elements were carefully curated to resonate with the target audience, conveying NCAD as a hub of creativity and innovation.
Partnering with photographer Matthew Thompson and illustrator Orlagh Murphy, we infused the campaign with their artistic expertise. Matthew, with a background in design and fine-art photography, brought a unique perspective to the project, while Orlagh’s specialisation in mixed media illustration added depth and creativity.
The recruitment campaign encompassed a wide range of print and digital materials, including prospectuses, guides, handbooks, ads, social media content, and trade show materials. We ensured a consistent visual language throughout these materials, effectively conveying NCAD’s vibrant and dynamic atmosphere.
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