To bring this vision to life, we devised a concept called “Points of Conversation” for the first year of our undergraduate print work. For the second year, we introduced “Lines of Conversation,” where we mapped lines across the campus and encouraged individuals working, teaching, and studying along those lines to submit their questions for further conversations. We strategically placed suggestion boxes where the lines intersected, cleverly enlisting students wearing t-shirts that read “Suggestion Box” to gather even more input. This allowed us to collect a wealth of conversation material.
The questions we collected served as the foundation for a dynamic long table conversation and workshop. During this event, we documented and illustrated the discussions in real-time, capturing the essence of the engaging exchanges taking place. All the content we captured, from the initial conversations to the workshop outcomes, became integral to the university’s communication materials, punctuating them with authentic experiences and stories.
We collaborated with a talented team, including photographer Matthew Thompson, illustrator Elke Bauer, and strategist Paul Hughes. Their expertise and contributions enhanced our ability to visually communicate the vibrant atmosphere and forward-thinking nature of Maynooth University.
Our work with Maynooth University on the prospectus and other marketing materials aimed to create a culture of conversation and highlight the institution’s rapid growth and academic strengths. By incorporating true experiences and fostering ongoing dialogue, we aimed to inspire and engage prospective students, faculty, and partners, contributing to the university’s continued success.
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