Pools, as essential partners in the campaign, required a tailored approach. We created a range of icons, patterns, and visual elements that could be seamlessly integrated into pool signage and promotional materials. This not only showcased the strong partnership between Swim Ireland and the pools, but also conveyed the governing body’s commitment to providing ongoing support and resources to maintain high instructional standards.
Versatility was a key consideration throughout the branding process. We designed a diverse cast of characters, mascots, and illustrations that catered to various levels of swimming adventure. This allowed us to customize the volume and intensity of the branding elements based on the specific context and audience, ensuring that the messaging remained impactful across different platforms and environments.
Collaborating with Irish illustrator Fuchsia MacAree, we brought the brand to life through vibrant and expressive illustrations. Her unique artistic style perfectly complemented the campaign’s goals, capturing the essence of joy and discovery inherent in learning to swim.
Through a cohesive blend of tonal voices, captivating imagery, and purposeful design, our branding strategy successfully addressed the needs of all three audiences. Swim Ireland’s ‘Learn to Swim’ campaign now stands as a dynamic and engaging brand identity, empowering children, reassuring parents, and providing invaluable support to pools across the island of Ireland.
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