Ireland in Music
Ireland in Music is a celebration of landscape, culture, and sound, a genre-spanning musical journey that brings some of Ireland’s most talented artists to stunning locations across the country. Produced by RTÉ, the project pairs breathtaking performances with cinematic visuals, weaving a rich tapestry of modern Irish identity through music.
We were commissioned to create the visual identity for the series. Our approach combined bold simplicity with cultural texture, capturing the spirit of Ireland today while honouring its artistic heritage.
At the heart of the brand is a custom-designed font inspired by the rhythm and movement of traditional Irish script.
This bespoke typeface gives the series a distinctive, contemporary look while nodding to the country’s visual language. From on-screen titles to social graphics and promotional materials, the brand system is designed to move, just like the music. It’s expressive, flexible, and deeply rooted in place.
