Ireland’s premier literary event, the International Literature Festival Dublin invites a stunning array of top national and international literary talent each year to Dublin’s fair city. Readers of all ages gather in multiple unique spaces across the capital to debate, provoke and investigate contemporary literature.

The identity of the Festival is comprised of a clear and coherent visual language that has been built up over several years. Three main colours, clean typography and humorous art direction are central to both the identity and each annual campaign. The approach to the art direction is born out of physical artefacts, structures and spaces. Themes such as ‘Challenging Reads’  and ‘Literary Cities’ are brought to life using photography and film.

As a part of the new brand identity system we were tasked at creating a new logo. One that would mirror that of an established publishing house.  Our main point of reference was the hippocampus, a mythical sea-creature who carried Poseidon’s chariot across the sea and land. In the heart of the city ornate hippocampus lamps adorn Dublin’s Grattan Bridge. Our simple literary twist was to replace the original hooves with quotation marks.