Ibec: A Model of Substance

The Irish model has been evolving over the last eighty years. In practical terms it is a program of economic, educational, political, cultural, social and taxation policies. Our task was to create a way of promoting the evolution of our economy today using substance, statistics and stories. We needed to be transparent about our past and clear about our key messages for the future.

Photography: Ros Kavanagh
Copy/Collaboration: David Timmons


Alongside the essential numbers, timelines and case studies we designed and built a series of perspex sculptural statistics. Each sculpture represented key substantial moments in the evolution of the Irish Model. Of course, being perspex models, they are also transparent.

Only difference
makes a difference.