Irish Whiskey 360° is a connected circle of Ireland’s much loved distilleries. In three hundred and sixty degrees it encompasses Irish Whiskey distillery experiences, the Irish Whiskey process, the people and the pace of life across this much loved Irish industry. Irish Whiskey 360° – One shared spirit. Many unique characters.

The brand, film and dynamic identity system were specifically designed for both Irish and International markets. Inspired by traditional iconography, Irish rain, poetry and people this is a system created to grow and adapt with the whiskey industry.