According to Jenny Synnott, “Ireland has some of the best ingredients in the world. We shared some cookie dough with Jenny’s family in America during Christmas, and despite growing up with the same recipe, they were amazed. The quality has reached a whole new level. Our niche lies in offering an authentic, chewy American cookie made with Irish butter, eggs, and flour.”
Red&Grey was responsible for creating the branding and packaging for Dublin Cookie Company. The overall concept behind the identity revolves around capturing the moments and memories associated with the taste of certain foods. The packaging was specifically designed to incorporate the playful language of the company, while showcasing moments, ingredients, and unique flavors.