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Annual Report
As the Ibec sector representing the interests of alcohol drink manufacturers and suppliers in Ireland, Drinks Ireland is globally unique. It represents all categories of alcohol products – beer, cider, whiskey, spirits and wine – in one umbrella organisation through its various trade associations.

Growth
The alcohol industry in Ireland is worth over €1.4 billion in export, sending its product to 140 markets globally. It supports over 92,000 jobs and contributes over €2 billion to the Irish economy. And as an industry, it continues to grow and thrive, with Irish breweries, distilleries and gin schools visited by over three million tourists yearly.

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Colourful concept
Using a series of overhead images of colourful drinks created in collaboration with photographer Ros Kavanagh, we focused on the range of glasses used to present these drinks – from cocktail glasses. We shot a wide range of drinking glasses, from pint to wine glasses.

Annual report
Compiled to champion Ireland’s best-loved drinks brands and highlight the main statistical information around the drinks industry, the annual report featured these eye-catching overhead drinks images overlaid with statistical pie charts along with updates on the key issues affecting the sector. We also made a short promotional film for the review launch at Ibec.

Ambition shared
“We found the team at Red&Grey to be responsive, creative and most importantly, ambitious. They bought into our ambition and made it their own, and they delivered on that shared ambition with a brilliant concept and design.”

Drinks Ireland

European Design Award Winner 2021

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