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In collaboration with strategist Paul Hughes and Thomas Ermacora, we developed a brand identity for the Laudato Si’ Challenge. Supported by the Vatican, this global initiative seeks to stimulate creativity and enhance the lives of one billion vulnerable individuals by addressing critical issues through impactful social businesses. The brand identity draws inspiration from Pope Francis’s 2015 encyclical letter, Laudato Sì: On Care for Our Common Home, which advocates for tangible solutions to environmental challenges while empowering people to be agents of change.

The core theme of the Challenge’s identity system revolves around Nature, Mankind, and Liturgy. These elements are represented in various forms, including circles, squares, crosses, lines of longitude and latitude, colors, vignettes, statistics, and photographs. By striking a harmonious balance between the organic and the man-made, the design captures the Challenge’s mission effectively.


The logotype has been meticulously crafted to seamlessly integrate within paragraphs of text, symbolizing the interconnectedness of ideas and the power of collective action. This dynamic approach allows the brand identity to adapt and evolve over time and across diverse contexts.

The brand identity effectively communicates the goals and vision of the Laudato Si’ Challenge Foundation. By incorporating elements from Pope Francis’s encyclical letter and balancing natural and man-made aspects, the design system visually represents the challenge’s commitment to finding sustainable solutions and empowering vulnerable communities. 

With its adaptable design system, the brand identity is well-positioned to evolve alongside the Challenge, fostering creativity and making a positive impact on the lives of millions worldwide.

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Laudato Si’ Challenge