After a brand workshop with their steering group, we focused on their brand essence which was ‘consumer protection, evolving standards, trust earned’. The logo mark contains a consumer being protected in the letter A, which also stands for advertising and authority. 

We created a flexible brand identity that can worked across all platforms (print, digital & social). Their branding can be formal for the regulation side and more human for any public campaigns. The brand guidelines includes examples of the tone of voice and visual such as colours, typography, icons, illustration, photography, and brand usage examples. 

Also we worked together on their new name, changing from the  Advertising Standards Authority of Ireland (ASAI) to their new shorter name,  Advertising Standards Authority.

“We are very pleased with our new identity and brand. It was interesting, challenging and ultimately very beneficial. We really appreciate your insights as you brought us through the journey. Thank you ”