ICAD Award Gold for Branding

Delighted, honoured and humbled to receive a Gold ICAD (Institute of Creative Advertising & Design) for Design: Identity & Branding, New branding Scheme for The Consilience Project.

Our approach to crafting the identity for The Consilience Project was rooted in the concept of closure, a fundamental principle of Gestalt design. This inspired an identity system marked by a logo featuring cut-out sections, collage illustrations, and layered imagery, all reflecting the principle of closure. Consistently applied across various platforms such as web, social media, and print, this identity system enhances our capacity to visually and conceptually comprehend complex ideas, bridging gaps and uncovering layers of content.