A new approach to brand research

At Red & Grey, your brand’s potential is limitless. Established in 2003 and based in the Portobello, Dublin, our creative agency has dedicated over two decades to mastering the art of brand research. With a client roster that spans continents and industries—from RTÉ in Ireland to MIT in the US -we offer you not just services, but a transformational brand journey.

Brand research is the process of gathering and analysing information about your brand, its target audience, market positioning, competitors, and overall perception in the marketplace. It helps businesses understand how their brand is currently perceived, what their customers want and need, and how they can differentiate themselves from competitors.

Why partner with Red & Grey for brand research?

In-depth industry knowledge

Our extensive experience working with both Irish and International clients has equipped us with unparalleled insights into diverse market dynamics. This depth of knowledge ensures that our brand research services are not just comprehensive, but also acutely tailored to meet the specific needs of your brand.

 

Customised research strategies

Every brand has a unique story. Our approach at Red & Grey is to first listen, then research. We provide bespoke brand strategy research that delves into your brand’s current position, identifies your target audience, and uncovers actionable insights to drive your brand forward.

 

A comprehensive service offering

From brand identity research to brand market research, our suite of services covers every aspect of brand analysis:

• Visual and Corporate Identity Assessments: How does your brand visually communicate to the market?
• Logo and Design Evaluation: Does your visual identity align with your brand essence?
• Brand Strategy Development: Strategic guidance to position your brand optimally within your industry.
• Consumer Behavior Analysis: Understanding the motivations and behaviours of your target audience.
• Competitive Analysis: Identifying your real competitors and learning from their successes and failures.

Our brand research process

1. Initial Consultation: Aligning our goals with your vision.
2. Custom Research Design: Crafting research methodologies tailored to your specific brand challenges.
3. Data Collection and Analysis: Gathering and interpreting data with precision.
4. Strategic Implementation: Applying research insights to your brand’s strategy for measurable impact.

 

Ready to transform your brand with data-driven insights?

Contact Red & Grey today to schedule a consultation. Our team is ready to embark on a journey of discovery and transformation with you, harnessing the power of detailed brand research to craft a future where your brand not only survives but thrives.