Welcome:

Red&Grey is a design and branding agency. We make our clients stand out with clarity and creativity – helping their brand to grow.


Creativity:

Established in 2003, we’ve worked on a variety of creative projects – big, small, complex and international. Our clients come from a wide range of sectors located in Ireland and around the world.


Awards:

Our creative work has won several awards from ICAD and the IDI. In 2014, we were awarded a Special Outstanding Contribution to Design in Ireland Award for Pivot Dublin.

Process:

Our process is collaborative, research-based and concept driven. Our process connects our Irish strengths (conversation, storytelling, empathy) and our skills as designers (curiosity, imagination and play).

Services:

Branding
We create thoughtful, engaging brand identities together with a broad visual language that express who you are and inspire people to think, feel or act in a certain way.

Design for print
Bringing your brand to life through print, campaigns, and advertising. Communicating your brand across platforms projecting a cohesive, tactile and integrated approach to connect and encourage buy in.

Design for online
We design customised websites, social media and digital items that are both functional and immersive, connecting with those that matter most.

Design of spaces
We design carefully considered immersive spaces, exhibitions, events and signage to enhance the value of your brand and business.

Brand research
Discovering everything there is to know about your business, that makes it successful: its knowing it inside out. Here we are digging for gold, to uncover your ‘why’.

Brand strategy
At the heart of every great brand is a defined purpose. Here we give you a compass to strategically position your brand to allow it to meet its goals.

Naming
A core speciality, we create memorable meaningful names that have the power to directly affect your brand’s perception and ultimately its – copywriting.

Art Direction
We believe wholeheartedly in collaboration and work in earnest with complementary experts to activate your brand to achieve the best outcome possible.

Clients:

We enjoy working with like minded clients. We believe the quality of our client relationships reflects the quality of our work. We like to collaborate with clients, share ideas and co-create.

“Working with Red&Grey is always a pleasure. They are one of the most professional teams I have worked with. They combine strategic and profound thinking with the power of design. They see things from a holistic point of view and are able to capture this in simplistic yet powerful designs and brand identities. What is most telling about them, is that they really worked with me in redefining our company’s new brand strategy.”

Rutger Bonsel, Stamicarbon

Members:

We are members of the Institute of Creative Advertising & Design (ICAD), Institute of Designers (IDI), the 100 Archive and Ibec: Small Firms Association (SFA).

Studio sketches

Doodles, sketches from projects.

design for print

Drinks Ireland

A report championing Ireland’s best-loved drinks brands.

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Challenge
Drinks Ireland is the Ibec sector that represents the interests of alcohol drinks manufacturers and suppliers in Ireland. It is globally unique as it represents all categories of alcohol products in one umbrella organisation through its various trade associations (Drinks Ireland Beer, Drinks Ireland Cider, Drinks Ireland Irish Whiskey, Drinks Ireland Spirits and Drinks Ireland Wine).

The alcohol industry in Ireland is worth over €1.4 billion in export and sends its’ product to 140 markets globally. The industry supports over 92,000 jobs and contributes over €2 billion to the economy. Irish breweries, distilleries and gin schools are visited by over three million tourists each year. As an industry, it continues to grow and thrive.

Solution
Our concept for the review was to showcase the many varieties of drinks across all sectors. We did this by creating engaging imagery of colourful drinks. We collaborated with photographer, Ros Kavanagh, who took a series of overhead images. The photographs featured a large variety of drinking glass – from cocktail glasses, shot glasses, pint glasses to wine glasses.

We overlayed these images in the report with statistical pie charts. The annual review was to highlight the main statistical information on the drinks industry, along with updates on the key issues affecting the sector.

We also made a short promotional film for the launch of the review at Ibec. Click here to view

Services
Design for print, art direction, film, photography.

Value
“We found the team at Red&Grey to be responsive, creative and most importantly, ambitious. They bought into our ambition and made it their own, and they delivered on that shared ambition with a brilliant concept and design.”
William Lavelle, Drinks Ireland

Collaborators
Mischief making by John Waid
Film & photography by Ros Kavanagh
Photography by Matthew Thompson

International Literature Festival Dublin 2019

Ireland’s premier literary event, International Literature Festival Dublin, gathers the finest writers in the world to debate, provoke, delight and enthral.

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Challenge
The International Literature Festival Dublin (ILFD) holds a series of diverse events in many unique spaces across the city. With over a hundred writers and dozens of events, there is something for everyone to discover. The festival’s goal is to enrich lives, provoke new thoughts and broaden experiences through literature.

Approach
A new look was required for the festival branding and 2019 campaign. We worked together with ILFD to create a new visual language that was constructed around the concept of challenging literature. We had real fun producing this festival campaign which featured a series of readers lost in their book.

For this fun project, we made a series of oversized books and mini books in various shapes and sizes. Each book was designed to fit into a specific format, such as a tall book for the tall flags and a very long landscape book for a billboard. The resulting photographs and films formed a unique language for the festival.

The new logo we created, was designed referencing the hippocampus, a mythical sea-creature who carried Poseidon’s chariot across the sea and land. Dublin’s hippocampus can be seen on Grattan Bridge over the River Liffey as ornate lamps on the cast-iron bridge. The hooves of the logo were replaced with quotation marks to signify the literature. The new branding appeared on t-shirts, totes, bookmarks and postcards.

Services
Branding, design for print, advertising, signage, merchandise.

Value
The 2019 festival was described as ‘boasting a stunning array of top international literary talent’ and ‘the country’s most successful and easily the best annual literary event’, attracting readers of all ages.

Collaborators
Mischief making by John Waid
Film and photography by Ros Kavanagh

NCAD 2019

NCAD is different – it’s about learning, thinking, making and creating.

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Challenge
The National College of Art and Design is Ireland’s leading and oldest art institution, offering a range of undergraduate and postgraduate degrees. Each year we work together with the art and design college helping them attract and recruit new students who will apply to upcoming courses.

Approach
The prospectus showcases NCAD as an energetic institution that encourages you to apply creative thinking, ask critical questions, practice inventive making, understand new methodologies, dream, seek the unknown and look for what is beautiful in the world.

The tone of the book is colourful and free like the college itself. It also features a fun series of colourful illustrations drawn from the fabric of the institution itself by Irish illustrator, John Slade. The prospectus also is filled with beautiful photographs taken by Matthew Thompson over a series of years over campus.

The prospectus design was also applied across the college recruitment campaign and promotional materials such as social media, posters, t-shirts, tote bags, advertising and presentations.

Services
Design for print, art direction, photography, prospectus, social media, merchandise, event stands.

Value
Our work for NCAD was selected into the 100 Archive, a living archive of the best design in Ireland.

“I have worked with Red&Grey over the last three years on the student recruitment campaigns for the National College of Art & Design (NCAD). In this capacity, they have re-thought and re-designed the college prospectus and a range of other promotional material. I have found they are insightful in their understanding of the context and goals of each project, they are collaborative in their approach and the work is consistent of a very high standard. I highly recommend them as a design agency.”

Cathy McCartney,
National College of Art & Design

Collaborators
Illustration by John Slade
Photography by Matthew Thompson

Learn to Swim

When creating the branding for Swim Ireland’s ‘Learn to Swim’ campaign we needed to consider three audiences; kids, parents and pools.

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Challenge
Swim Ireland are united in their love of the water. They exist to encourage participation, develop excellence and regulate the sport of swimming. Their ‘Learn to Swim’ campaign is aimed at kids seeking fun and adventure. It also educates parents on the value, pools safety standards and support.

Approach
We created a series of tonal voices, images, icons, illustrations and stories that could address the needs of each audience. Characters, mascots and patterns were also designed and illustrated to suit various levels of swimming adventure. The volume and intensity of these elements could be turned up or down depending on the context and audience.

We also designed a mini swim passport for kids to map their learning journey. The booklet features an adventure story that follows the progress of their swimming journey. Each adventure is enriched with various landscapes, mascots, tricksters and nemesis. The hero of the story, however, always remains the kid. Their goal, learn to swim.

Services
Branding, graphic design for print and art direction.

Value
“With so many competing learn to swim programmes in the market using quite clichéd imagery (sharks or dolphins abound), we wanted to create a visual identity for this programme that would firstly be genuinely appealing to the young learners but also convey the higher standard of approach to parents and to the swimming pools who would be employing the programme.

We turned to Red&Grey to lead this creative effort and were delighted with the results. They managed to create a truly distinctive look and feel for the programme which saw a whole parallel adventure for children to follow while they learned to swim and several distinctive characters and mascots that children love. All through the process, they were insightful and patient collaborators who were a pleasure to work with.”

Owen McNamee, Swim Ireland

Collaborators
Illustration by Fuchsia Macaree

The Laudato Si Challenge

The Laudato Si’ Challenge has been established to inspire creativity worldwide and improve the lives of one billion of the most vulnerable people.

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Challenge
Supported by the Vatican, the Laudato Si’ Challenge is a multi-year initiative convening of the best ideas through a rigorous and tested process. The goal is to support the development of high impact social businesses offering ways to address critical problems of our time.

Solution
Nature, Mankind and Liturgy together form the central theme of the Challenge’s brand identity system we created. These have been drawn in many forms including a circle, square and cross, lines of longitude and latitude, colours, vignettes, statistics and photographs that balance the organic and the man-made. Along with the logotype, designed to always be a part of a paragraph of text, this sophisticated system gives us the opportunity to adapt over time and place.

Approach
As a way of documenting the launch of the first year of the Challenge a limited-edition book was produced. The theme of the book was ‘The Social Economy’ which included essays, stories, presentations and nine interviews with each of the companies involved. Each interview was accompanied by an illustration drawn to tell their unique story. The book showcases the full adaptability of the identity in a dynamic and cohesive series of designs. All beautifully printed in Luxembourg using four spot colours and bound in a hardback linen cover.

Services
Branding, design for print, copywriting, art direction, illustration & print management.

Value
“Red&Grey is an outstanding micro-global agency. I have worked with them on a number of international projects, where their professional approach, refreshing design, & practical solutions have taken our projects to the next level. Professional, highly creative, & a pleasure to work with.”
Paul Hughes, Strategist

Collaborators
Copy by Jenny Barchfield
Edited by Thomas Ermacora
Strategy by Thomas Ermacora, Paul Hughes
Illustration by Barry Falls
Photography by Brian Leahy

G7 Italia

‘Making the Digital Economy & Society’ inclusive, open and secure was the overarching theme at this multi-stakeholder conference during the G7 Italia 2017.

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Challenge
The G7 is an international intergovernmental economic organization consisting of the seven IMF – advanced economies in the world. In 2017 the conference was held in Turin and organised by the Italian G7 Presidency. The event is dedicated to global challenges, such as climate change. Our task was to document the digital economy conference.

Approach
Prior to attending the G7 Italia conference, we interviewed key members of the Italian Digital Transformation team. This enabled us to develop foundational content and an aesthetic approach.

Solution
During the conference, we worked together with the G7 team at three workshops (Big Data, the Future of Work and AI). The workshops helped us frame and form the final conference document.

“Sharing knowledge and insights along with inspired experimentation with concrete targets remains the core of the conversation that the G7 countries need to continue.”
Diego Piacentini, G7 Italia 2017

We designed a book with featured a series of beautiful documentary-style photographs taken by Matthew Thompson at the event in Turin. We print managed the production and delivery of the conference report which were printed in The Netherlands. The cover featured a mounted whiteboard with the title text finished in a black gloss foil. We also created a conference summary generated by an AI program.

Services
Workshop, design for print, copywriting, art direction & print management.

Value
“Great to work with the design team on the G7 Italia project. They were professional at every stage of the project from start to finish. Very happy with the final report featuring great photography and a beautiful design. Their approach was fresh, clear and creative.”
Diego Piacentini, G7 Italia 2017

Collaborators
Photography: Matthew Thompson
Strategy: Thomas Ermacora, Paul Hughes

Ibec, Ireland: A Model of Substance

The story of the global dynamics driving the Irish economy by Ibecx.

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Challenge
Ibec is the largest business lobby group and the largest lobbying organisation in Ireland. It represents businesses of all sizes spanning every sector of the economy, together employing 70% of the private sector workforce in Ireland. Today Ireland is once again one of Europe’s fastest-growing economy. Commentators who dismissed the Tiger years as Icarus flying too high have had to revise their understanding and acknowledge the depth and substance of the Irish business model.

The Irish model has been evolving over the last eighty years. In practical terms, it is a program of economic, educational, political, cultural, social and taxation policies. Our task was to create a way of promoting the evolution of the Irish economy today using substance, statistics and stories. We needed to be transparent about our past and clear about our key messages for the future.

Approach
Working together with Ibec, we designed this corporate report which included essential numbers, timelines, infographics and case studies. We also built a series of perspex sculptural statistics. We collaborated with a model marker to create these three-dimensional models of the bar charts and stats. The models were made of clear perspex to reflect transparency of the report. They were also exhibited at both the launches in the Washington DC and Dublin. We also print managed the project for Ibec.

Services
Design for print, art direction.

Value
This Ibec campaign tells the story of the Irish business model, how it has developed and what it looks like today. The need for this campaign has arisen from misconceptions about the structure and nature of the Irish business model both domestically and internationally. The aim is to use the narrative to inform business and other stakeholders.

Collaborators
Photography by Ros Kavanagh
Copy by David Timmons
Model making by Eric Murphy

NCAD Graduate Exhibition 2018

The NCAD Graduate Exhibition is an annual opportunity to discover the latest emerging talent from the art and design world.

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Challenge
The National College of Art and Design is Ireland’s oldest art institution, offering a range of undergraduate and postgraduate degrees. As part of their 2019 Graduate Show, the college held a series of events that gave visitors of all ages an opportunity to find out more about the wide range of work that goes on in NCAD during the year. The programme of events included talks and workshops which were free and open to the public.

Approach
Our approach for the graduate exhibition was formed by creating an adaptable visual system that gave colour, shape and typographic weight to each art and design faculty. Each college faculty was represented with a shape and colour to show individuality and consistency.

We designed and produced directional signage which was placed around the campus. The signage was made from simple cost-effective materials. At the college entrance on Thomas Street, we built a custom made wooden structure which displayed information panels. These panels welcomed visitors and had a map showing where the department’s show was located on the campus.

We also designed a series of exhibition catalogues for each faculty. Each catalogue cover was unique to show for consistency and change.

Services
Design of space, design for print, signage, exhibition, catalogue.

Value
Selected for the 100 Archive, an archive of one hundred best Irish graphic design projects each year.

“I have worked with Red&Grey over the last three years on the student recruitment campaigns for the National College of Art & Design (NCAD). In this capacity, they have re-thought and re-designed the college prospectus and a range of other promotional material. I have found they are insightful in their understanding of the context and goals of each project, they are collaborative in their approach and the work is consistent of a very high standard. I highly recommend them as a design agency.”

Cathy McCartney,
National College of Art & Design

Collaborators
Construction by Phillip Murray

PIVOT Dublin

The World Design Capital (WDC) is a city promotion project established to celebrate the aims and accomplishments of cities using design as a tool to reinvent themselves socially, culturally and economically. Pivot Dublin was Dublin’s bid to become World Design Capital in 2014.

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Challenge
Each city entering the competition are given 44 questions to answer by the WDC committee. Our brief was to develop a theme/strategy, collate all content and produce a coherent bid document. We worked together on the submission with Dublin City Architects, Emma Curley Architects, Henrietta McKervey, Dr Linda King, Areaman Productions, and Gregory Dunn.

Approach
Dublin’s bid comprised of research, writing and design that focused on answering four questions: Why Dublin? Why Design? Why Now? Why PIVOT? The document included a vision for the future, an Irish design timeline and design essays.

The submission included a series of short films documenting conversations between designers. The conversations also featured throughout the bid book. We interviewed 25 designers in Dublin and started with the question, ‘If Dublin was a blank canvas, what would you draw on it?’.

The 416-page bid document had 30 different covers designed by a variety of creative Dubliners. We also included a selection of photographs, illustrations, projects and stories kindly submitted from the creative community. The website featured a blog which had contributors from around the world, www.pivotdublin.com.

View the bid book here
View the bid film here

Services
Branding, design for print, art direction, website, print management, exhibition stands, film, animation, signage, merchandise.

Value
Dublin’s bid was shortlisted to the final three from over fifty entries around the world.

Red&Grey was awarded a Special Outstanding Contribution to Design in Ireland award by the Institute of Designers in Ireland for our work with Dublin City Council on their World Design Capital submission for 2014, PIVOT Dublin. A special edition of the book was presented to Queen of England while on her visit to Dublin.

Collaborators
Research & writing by Emma Curley Architects
Research & writing by Dr Linda King
Copy by Henrietta McKervey
Film by Areaman
Photography by Gregory Dunn
Photography by Matthew Thompson