Welcome:

Red&Grey is a design and branding agency. We make our clients stand out with clarity and creativity – helping their brand to grow.


Creativity:

Established in 2003, we’ve worked on a variety of creative projects – big, small, complex and international. Our clients come from a wide range of sectors located in Ireland and around the world.


Awards:

Our creative work has won several awards from ICAD and the IDI. In 2014, we were awarded a Special Outstanding Contribution to Design in Ireland Award for Pivot Dublin.

Process:

Our process is collaborative, research-based and concept driven. Our process connects our Irish strengths (conversation, storytelling, empathy) and our skills as designers (curiosity, imagination and play).

Services:

Branding
We create thoughtful, engaging brand identities together with a broad visual language that express who you are and inspire people to think, feel or act in a certain way.

Design for print
Bringing your brand to life through print, campaigns, and advertising. Communicating your brand across platforms projecting a cohesive, tactile and integrated approach to connect and encourage buy in.

Design for online
We design customised websites, social media and digital items that are both functional and immersive, connecting with those that matter most.

Design of spaces
We design carefully considered immersive spaces, exhibitions, events and signage to enhance the value of your brand and business.

Brand research
Discovering everything there is to know about your business, that makes it successful: its knowing it inside out. Here we are digging for gold, to uncover your ‘why’.

Brand strategy
At the heart of every great brand is a defined purpose. Here we give you a compass to strategically position your brand to allow it to meet its goals.

Naming
A core speciality, we create memorable meaningful names that have the power to directly affect your brand’s perception and ultimately its – copywriting.

Art Direction
We believe wholeheartedly in collaboration and work in earnest with complementary experts to activate your brand to achieve the best outcome possible.

Clients:

We enjoy working with like minded clients. We believe the quality of our client relationships reflects the quality of our work. We like to collaborate with clients, share ideas and co-create.

“Working with Red&Grey is always a pleasure. They are one of the most professional teams I have worked with. They combine strategic and profound thinking with the power of design. They see things from a holistic point of view and are able to capture this in simplistic yet powerful designs and brand identities. What is most telling about them, is that they really worked with me in redefining our company’s new brand strategy.”

Rutger Bonsel, Stamicarbon

Members:

We are members of the Institute of Creative Advertising & Design (ICAD), Institute of Designers (IDI), the 100 Archive and Ibec: Small Firms Association (SFA).

Studio sketches

Doodles, sketches from projects.

design for online

Irish Whiskey 360°

Irish Whiskey 360° is a new experiential tour that shows the process of Irish whiskey making from all angles and all perspectives around Ireland’s finest distilleries.

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Challenge
Drinks Ireland is the representative organisation for alcoholic drinks manufacturers and suppliers in Ireland. They wanted to create a new brand that connects the whiskey distilleries around Ireland and develop awareness both nationally and internationally. Ireland is the home of whiskey and in the 19th century Ireland was the global powerhouse of whiskey production. But this all fell apart in the 20th century and by 1980 there were only two working distilleries left on the island of Ireland.

Solution
Together with Drinks Ireland and the Irish Whiskey Association, we created an adaptable brand identity that can be used for multiple audiences and contexts.

Irish Whiskey 360° is a connected circle of Ireland’s much-loved distilleries. In three hundred and sixty degrees it encompasses Irish Whiskey distillery experiences, the Irish Whiskey process, the people and the pace of life across this much loved Irish industry. Irish Whiskey 360° – One shared spirit. Many unique characters.

The brand, film and dynamic identity system were specifically designed for both Irish and international markets. Inspired by traditional iconography, Irish rain, poetry and people this is a system created to grow and adapt with the whiskey industry.

www.irishwhiskey360.com

Services
Branding, naming, copywriting, film, photography, website.

Value
“Drinks Ireland – Irish Whiskey Association worked with Red&Grey to develop a new brand and platform for Irish whiskey tourism. The result was IrishWhiskey360°, a dynamic and exciting proposition which responded brilliantly to the brief and the wishes and hopes of our members. We found the team at Red&Grey to be responsive, creative and most importantly, ambitious. They bought into our ambition and made it their own, and they delivered on that shared ambition with a brilliant concept and design that we believe will help promote Irish whiskey tourism in Ireland and around the world.”

William Lavelle
Drinks Ireland, Irish Whiskey Association

Collaborators
Photography: Matthew Thompson
Typography: Bobby Tannam
Copywriting: Gai Griffin

Hummingbird

Hummingbird invests in exceptional entrepreneurs.

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Challenge
They help start-ups scale from zero to category-defining multi-billion dollar businesses across 3 continents. Based in London and Antwerp, they are early-stage seed investors in exciting global projects. They have successfully transformed companies such as Deliveroo, Showpad and Gram Games. They required a rebrand to help them to attract the next generation of brilliant entrepreneurs and exceptional founders.

Approach
We worked together with Hummingbird’s team to discover their brand essence. They value emotional intelligence as much as data, growing internal culture as much as growing revenue, and forming strong, personal bonds with founders. They are adventurous, persistent and curious.

We developed their new branding to give the organisation a more contemporary, innovative and professional feel. Inspired by nature, the brand identity is based around the speed and agility of the hummingbird. We used abstract shapes such as triangles to represent birds and circles to symbolise nectar.

To bring this dynamic brand identity to life, we worked with animator, Alex Dobbin, to create motion graphics for the website home page. Photographer, Matthew Thompson, also took portraits each team member at Hummingbird’s London office. We designed their website which features custom photography, vector illustrations and motion graphics. The website also features an investor portal so users can view the latest and best new ideas from around the world. The site can be viewed at www.hummingbird.vc.

Services
Branding, design for online, website, animation.

Value
Hummingbird is now in the top 100 early-stage venture capital investors in Europe in 2020. Hummingbird Ventures focuses on building the tech companies of tomorrow by empowering exceptional entrepreneurs with swift access to essential advice, radical candour, funding and organizational design expertise. 80% of their investments have gone to early-stage companies.

Collaborators
Typography by Bobby Tannam
Photography by Matthew Thompson
Animation by Alex Dobbin

Frontline

Frontline is the venture firm for globally ambitious B2B companies on both sides of the Atlantic.

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Challenge
Frontline required a rebrand, an update, a fresh look for a continuously evolving and fast-growing industry. With a team of entrepreneurs based in Dublin, London and San Francisco, they have built many businesses in many ways. As a venture fund, they’ve helped tens of founders and CEOs. They add value when founders need it most – at company defining moments.

Approach
Following our brand strategy workshop, we focused on Frontline’s personal approach, financial experience and technical/industry knowledge.

The main aspects of new brand identity were built around human and technical typographic play. A glyph system was formed from aspects of Frontline’s techniques with various combinations used to explain different processes. These glyphs were then used to form a new logotype and display typeface to give a more digital feel. A second typeface was created with brush and ink.

Overlaying these two typefaces created a new emergent quality. Along with the typographic systems, a grid system based on controlled environments was also designed to showcase the acceleration of exceptional founders. We photographed team members to create unique triptych portraits that featured three images of each person listening, considering and responding.

Together these items formed an adaptable brand identity that aligns Frontline’s visual aesthetic with their dynamic team and growing portfolio of companies.

Services
Branding, brand strategy, design for print, art direction, website.

Value
“It was through working with Red&Grey that we were able to uncover all of these elements of our brand and tie something visual to them. We very quickly realised that much of what we do as venture capitalists are bridge the human and the technical – offering our founders both money and support, capital and experience.”
Kim Pham, Frontline

Read the full article by Frontline’s Kim Pham on the rebranding process here.

Collaborators
Strategy: Paul Hughes
Photography: Matthew Thompson

Oxford Sciences Innovation

Investing in cutting edge ideas, Oxford Sciences Innovation (OSI) help form the next generation of world-changing organisations.

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Challenge
They invest millions annually into research projects and new companies forming from the university postgraduate programmes. Their goal is to address the world’s leading challenges. OSI brings financial and human capital that enables Oxford University’s world-class science to go to market, and thrive.

Approach
At the beginning of the project, we clarified their brand’s key message – a history of success, a tradition of ideas, investing in legacy, leading practice opportunities, trusted discoveries advanced and collective research potential.

The brand identity system for OSI was formed around controlled experiments and an aperture that can be adjusted to show the vastness and details of the world through various lenses. The completed visual language is an adaptable system that can be used across multiple platforms and contexts.

To reflect the ever-changing nature of innovation we worked with a typographer, Bobby Tannam, to create a custom font that contains a variety of different version of each letter. The bespoke typeface was designed to reflect the scientific edge of Oxford University’s science elite.

We also commissioned photographer, Matthew Thompson, to take a series of portraits capturing the innovators and their workplaces. We also captured a beautiful series of dawn and dusk photographs at the university. These images feature across their website we designed which includes their full portfolio of spinout companies.

Services
Branding, art direction, website.

Value
OSI continues to grow and is now powered by some of the world’s leading organisations such as Google and Huawei. They’ve raised more than £600M from a diverse group of over 70 shareholders, brought together by a commitment to build thriving science and technology companies from Oxford University.

Website: oxfordsciencesinnovation.com

Collaborators
Typography: Bobby Tannam
Photography: Matthew Thompson
Web development by Loughlin McSweeney