Delving Deep: Brand Research

We don’t just gather data – we dig deep to uncover the hidden gems that make your brand unique and successful. Our process starts with asking the tough questions: What sets your business apart? What values drive your decisions? Why do your customers choose you over the competition? Through a combination of interviews, surveys, and data analysis, we mine for insights to uncover the ‘why’ behind your brand. This foundation is crucial for impactful branding.

But there’s more to brand research than just collecting information. It’s about understanding the stories, emotions, and experiences that define your brand. By looking beyond the surface, we get to know your business inside and out, allowing us to create branding that truly resonates with your audience and sets you apart from the competition.

At Red&Grey, we believe in a holistic approach to research. We dive into primary research, engaging with areas of curiosity through drawing, photography, and collecting. Our contextual research deconstructs the work of artists, designers, and other creatives to learn from their processes and experiments. We’re interested in the how and why, not just the what. This approach helps us apply their insights to our own practice.

Collaboration is key. By bringing together individuals from diverse backgrounds, we spark creative ideas and explore new opportunities. Our material research investigates how things work, change, develop, sound, interact, and feel, while pattern research identifies common values and connections across timelines of facts, stories, and behaviors.

We also embrace unconventional methods. Inspired by Einstein’s thought experiments, we ask unique questions and challenge ourselves to think differently. This helps us explore unexpected areas and generate innovative ideas.

Brand research is an ongoing process. As your business evolves, so must your branding strategy. We stay up-to-date with the latest trends, technologies, and consumer behaviors to ensure your brand remains relevant and engaging in a rapidly changing world.

Brand research at Red&Grey is about collaboration. We combine our expertise with your insights to create transformative branding. By working closely with you, we ensure that our research is not just informative but also lays the groundwork for branding that truly stands out. If you’re looking for creative and memorable brand research, look no further. We’re here to help you uncover the insights you need to create branding that resonates and drives success for your business.


Memorable Logo Design

We get that a logo is more than just a pretty picture – it’s the face of your brand, the essence of who you are distilled into a single image.

Brand Strategy

We know that a strong brand strategy is more than just a catchy logo or a clever tagline.