But there’s more to brand research than just collecting information. It’s about understanding the stories, emotions, and experiences that define your brand. By looking beyond the surface, we get to know your business inside and out, allowing us to create branding that truly resonates with your audience and sets you apart from the competition.
At Red&Grey, we believe in a holistic approach to research. We dive into primary research, engaging with areas of curiosity through drawing, photography, and collecting. Our contextual research deconstructs the work of artists, designers, and other creatives to learn from their processes and experiments. We’re interested in the how and why, not just the what. This approach helps us apply their insights to our own practice.
Collaboration is key. By bringing together individuals from diverse backgrounds, we spark creative ideas and explore new opportunities. Our material research investigates how things work, change, develop, sound, interact, and feel, while pattern research identifies common values and connections across timelines of facts, stories, and behaviors.