Red&Grey is a branding and graphic design agency. We combine curiosity, clarity, creativity and play. This makes our clients stand out and helps them grow.

Creativity:

Established in 2003, we’ve worked on a variety of creative projects – big, small, complex and international. Our clients come from a wide range of sectors located in Ireland and around the world.

Awards:

Our creative work has won several awards from ICAD and the IDI. In 2014, we were awarded a Special Outstanding Contribution to Design in Ireland Award for Pivot Dublin.

Process:

Our process is collaborative, research-based and concept driven. Our process connects our Irish strengths (conversation, storytelling, empathy) and our skills as designers (curiosity, imagination and play).

Services:

Branding
We create thoughtful, engaging brand identities together with a broad visual language that express who you are and inspire people to think, feel or act in a certain way.

Design for print
Bringing your brand to life through print, campaigns, and advertising. Communicating your brand across platforms projecting a cohesive, tactile and integrated approach to connect and encourage buy in.

Design for online
We design customised websites, social media and digital items that are both functional and immersive, connecting with those that matter most.

Design of spaces
We design carefully considered immersive spaces, exhibitions, events and signage to enhance the value of your brand and business.

Brand research
Discovering everything there is to know about your business, that makes it successful: its knowing it inside out. Here we are digging for gold, to uncover your ‘why’.

Brand strategy
At the heart of every great brand is a defined purpose. Here we give you a compass to strategically position your brand to allow it to meet its goals.

Naming
A core speciality, we create memorable meaningful names that have the power to directly affect your brand’s perception and ultimately its – copywriting.

Art Direction
We believe wholeheartedly in collaboration and work in earnest with complementary experts to activate your brand to achieve the best outcome possible.

Clients:

We enjoy working with like-minded clients. We believe the quality of our client relationships reflects the quality of our work. We like to collaborate with clients, share ideas and co-create.

“Working with Red&Grey is always a pleasure. They are one of the most professional teams I have worked with. They combine strategic and profound thinking with the power of design. They see things from a holistic point of view and are able to capture this in simplistic yet powerful designs and brand identities. What is most telling about them, is that they really worked with me in redefining our company’s new brand strategy.”
Rutger Bonsel, Stamicarbon

Members:

We are members of the Institute of Creative Advertising & Design (ICAD), Institute of Designers (IDI), the 100 Archive and Ibec: Small Firms Association (SFA).

Studio sketches

Doodles, sketches from projects.

Sport & Wellbeing

Ibec, Keep Well

How important is the health, wellbeing and prosperity of your employees? What can you do to improve this?

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How can you prioritise high standards of employee commitment, achievement and excellence? Working closely with Ibec over the last twelve months we have developed a six step process that analyses, accredits and ultimately improves organisational wellbeing. Eight themes were then developed and included in a helpful information pack as a way for employers to understand, learn and improve workplace health, safety and wellbeing. Each theme is colour coded and explained through clear illustration and language.

The KeepWell Mark is an evidence-based accreditation that recognises and celebrates organisations that put the wellbeing of employees at the forefront of company policy.

Illustration: Maria Hinds

Learn to Swim

When creating the branding for Swim Ireland’s ‘Learn to Swim’ campaign we needed to consider three audiences; kids, parents and pools.

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Challenge
Swim Ireland are united in their love of the water. They exist to encourage participation, develop excellence and regulate the sport of swimming. Their ‘Learn to Swim’ campaign is aimed at kids seeking fun and adventure. It also educates parents on the value, pools safety standards and support.

Approach
We created a series of tonal voices, images, icons, illustrations and stories that could address the needs of each audience. Characters, mascots and patterns were also designed and illustrated to suit various levels of swimming adventure. The volume and intensity of these elements could be turned up or down depending on the context and audience.

We also designed a mini swim passport for kids to map their learning journey. The booklet features an adventure story that follows the progress of their swimming journey. Each adventure is enriched with various landscapes, mascots, tricksters and nemesis. The hero of the story, however, always remains the kid. Their goal, learn to swim.

Services
Branding, graphic design for print and art direction.

Value
“With so many competing learn to swim programmes in the market using quite clichéd imagery (sharks or dolphins abound), we wanted to create a visual identity for this programme that would firstly be genuinely appealing to the young learners but also convey the higher standard of approach to parents and to the swimming pools who would be employing the programme.

We turned to Red&Grey to lead this creative effort and were delighted with the results. They managed to create a truly distinctive look and feel for the programme which saw a whole parallel adventure for children to follow while they learned to swim and several distinctive characters and mascots that children love. All through the process, they were insightful and patient collaborators who were a pleasure to work with.”

Owen McNamee, Swim Ireland

Collaborators
Illustration by Fuchsia Macaree

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