Red&Grey is a branding and graphic design agency. We combine curiosity, clarity, creativity and play. This makes our clients stand out and helps them grow.

Creativity:

Established in 2003, we’ve worked on a variety of creative projects – big, small, complex and international. Our clients come from a wide range of sectors located in Ireland and around the world.

Awards:

Our creative work has won several awards from ICAD and the IDI. In 2014, we were awarded a Special Outstanding Contribution to Design in Ireland Award for Pivot Dublin.

Process:

Our process is collaborative, research-based and concept driven. Our process connects our Irish strengths (conversation, storytelling, empathy) and our skills as designers (curiosity, imagination and play).

Services:

Branding
We create thoughtful, engaging brand identities together with a broad visual language that express who you are and inspire people to think, feel or act in a certain way.

Design for print
Bringing your brand to life through print, campaigns, and advertising. Communicating your brand across platforms projecting a cohesive, tactile and integrated approach to connect and encourage buy in.

Design for online
We design customised websites, social media and digital items that are both functional and immersive, connecting with those that matter most.

Design of spaces
We design carefully considered immersive spaces, exhibitions, events and signage to enhance the value of your brand and business.

Brand research
Discovering everything there is to know about your business, that makes it successful: its knowing it inside out. Here we are digging for gold, to uncover your ‘why’.

Brand strategy
At the heart of every great brand is a defined purpose. Here we give you a compass to strategically position your brand to allow it to meet its goals.

Naming
A core speciality, we create memorable meaningful names that have the power to directly affect your brand’s perception and ultimately its – copywriting.

Art Direction
We believe wholeheartedly in collaboration and work in earnest with complementary experts to activate your brand to achieve the best outcome possible.

Clients:

We enjoy working with like-minded clients. We believe the quality of our client relationships reflects the quality of our work. We like to collaborate with clients, share ideas and co-create.

“Working with Red&Grey is always a pleasure. They are one of the most professional teams I have worked with. They combine strategic and profound thinking with the power of design. They see things from a holistic point of view and are able to capture this in simplistic yet powerful designs and brand identities. What is most telling about them, is that they really worked with me in redefining our company’s new brand strategy.”
Rutger Bonsel, Stamicarbon

Members:

We are members of the Institute of Creative Advertising & Design (ICAD), Institute of Designers (IDI), the 100 Archive and Ibec: Small Firms Association (SFA).

Studio sketches

Doodles, sketches from projects.

Industry 

Ibec, Ireland: A Model of Substance

The story of the global dynamics driving the Irish economy by Ibecx.

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Challenge
Ibec is the largest business lobby group and the largest lobbying organisation in Ireland. It represents businesses of all sizes spanning every sector of the economy, together employing 70% of the private sector workforce in Ireland. Today Ireland is once again one of Europe’s fastest-growing economy. Commentators who dismissed the Tiger years as Icarus flying too high have had to revise their understanding and acknowledge the depth and substance of the Irish business model.

The Irish model has been evolving over the last eighty years. In practical terms, it is a program of economic, educational, political, cultural, social and taxation policies. Our task was to create a way of promoting the evolution of the Irish economy today using substance, statistics and stories. We needed to be transparent about our past and clear about our key messages for the future.

Approach
Working together with Ibec, we designed this corporate report which included essential numbers, timelines, infographics and case studies. We also built a series of perspex sculptural statistics. We collaborated with a model marker to create these three-dimensional models of the bar charts and stats. The models were made of clear perspex to reflect transparency of the report. They were also exhibited at both the launches in the Washington DC and Dublin. We also print managed the project for Ibec.

Services
Design for print, art direction.

Value
This Ibec campaign tells the story of the Irish business model, how it has developed and what it looks like today. The need for this campaign has arisen from misconceptions about the structure and nature of the Irish business model both domestically and internationally. The aim is to use the narrative to inform business and other stakeholders.

Collaborators
Photography by Ros Kavanagh
Copy by David Timmons
Model making by Eric Murphy

Stamicarbon

Stamicarbon is a global chemical engineering company who design the technology to create fertiliser from the gas extract, Urea.

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Challenge
As the world market leader, Stamicarbon design, license and develop Urea plants for the fertilizer industry. Also, they apply their expertise, knowledge and experience for many solutions, technologies and processes. For this project, Stamicarbon required help aligning their overall company vision and clarity with their product range. Consistency was required across their branding and their communication needed to less complex.

Solution
We worked together with design strategist, Paul Hughes, on finding the organisation’s brand essence. We held a series of brand workshops to help the company clarify its’ values, purpose, products and mission. “Pioneering to make the world a better place by enabling it to feed itself” was the key message from the workshop.

Approach
After the brand workshop, we focused on the human and technical of the business (the people and the industry). We commissioned custom photography capturing the company experience which showed the scale of the operations in Europe, Asia and Africa. An important part of the brand identity was the product names, which needed to reflect the essence of Stamicarbon. We created a new product and services naming and labelling system which help clarified everything, making it easier for customers.

Services
Strategy, branding, photography, product naming, product system, art direction.

Value
“Working with Red&Grey is always a pleasure. They are one of the most professional teams I have worked with. They combine strategic and profound thinking with the power of design. They see things from a holistic point of view and are able to capture this in simplistic yet powerful designs and brand identities. What is most telling about them, is that they really worked with me in redefining our company’s new brand strategy.”
Rutger Bonsel,
Stamicarbon

Collaborators
Strategy by Paul Hughes
Photography by Matthew Thompson

Safurex

The collaborative partnership between Engineering company Stamicarbon in the Netherlands and Steel manufacturer Sandvik in Sweden developed a family of high pressure stainless steel solutions, named Safurex.

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Our task was to create an identity system, suite of materials and an animation using the theme ‘Precision Resilience’ which was uncovered through a series of strategic sessions with both clients.

Having established the design brief of ‘Precision and Resilience’ our research led us to diamonds as a basis for all communication items. A logotype, display font, and sophisticated graphic language were designed to include all areas of the identity. Throughout this process we worked closely with the clients to develop a product system, adaptable materials booklet and set of cards. Finally, we created an animation for the product launch and celebration of Stamicarbon and Sandvik’s twenty five year partnership.

Animation: Emberlight
Strategy: Adaptive Cultures

Maurice Ward Group

Established in 1968, Maurice Ward are an independent global freight-forwarding and logistics organisation.

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Working together we clarified the company’s message, further developed their creative strategy, product and service system, modular presentation and introduced an adaptable brand toolkit. Everything that we created was directly influenced by the colour systems, photography, typographic style and aesthetic of 1968, the year the group was formed.

Also we designed a notebook to be given as a gift at a global logistics conference. Our inspiration was to comprehensively look at the Maurice Ward bi-plane logotype, identity structure, process and products. It was here the idea of a notebook with a view from above was born. Logistics look at the movement of things through a macro comprehensive, mezzo empathetic and micro incisive lens. The Maurice Ward bi-plane also has this ability to move from one level of analysis to another. The notebook’s stories were researched and edited by ourselves and supplemented with thematic illustrations, a timeline of culturally significant events and a cover wheel created to identify timezones across the globe.

Illustration: Orlagh Murphy
Strategy: Adaptive Cultures
Copywriting: Henrietta McKervey
Photography: Rich Gilligan
Illustration: Orlagh Murphy

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