Red&Grey is a branding and graphic design agency. We combine clarity, curiosity, creativity and play.

Creativity:

Established in 2003, we’ve worked on a variety of creative projects. From the big to small, simple to complex, national to international. Our clients come from a wide range of sectors located in Ireland and around the world.

Awards:

Our creative work has won several awards from ICAD and the IDI. In 2014, we were awarded a Special Outstanding Contribution to Design in Ireland Award for Pivot Dublin.

Process:

Our process is collaborative, research-based and concept driven. Our process connects our Irish strengths (conversation, storytelling, empathy) and our skills as designers (curiosity, imagination and play).

Services:

Branding
We create thoughtful, engaging brand identities together with a broad visual language that express who you are and inspire people to think, feel or act in a certain way.

Design for print
Bringing your brand to life through print, campaigns, and advertising. Communicating your brand across platforms projecting a cohesive, tactile and integrated approach to connect and encourage buy in.

Design for online
We design customised websites, social media and digital items that are both functional and immersive, connecting with those that matter most.

Design of spaces
We design carefully considered immersive spaces, exhibitions, events and signage to enhance the value of your brand and business.

Brand research
Discovering everything there is to know about your business, that makes it successful: its knowing it inside out. Here we are digging for gold, to uncover your ‘why’.

Brand strategy
At the heart of every great brand is a defined purpose. Here we give you a compass to strategically position your brand to allow it to meet its goals.

Naming
A core speciality, we create memorable meaningful names that have the power to directly affect your brand’s perception and ultimately its – copywriting.

Art Direction
We believe wholeheartedly in collaboration and work in earnest with complementary experts to activate your brand to achieve the best outcome possible.

Clients:

We enjoy working with like-minded clients. We believe the quality of our client relationships reflects the quality of our work. We like to collaborate with clients, share ideas and co-create.

“Working with Red&Grey is always a pleasure. They are one of the most professional teams I have worked with. They combine strategic and profound thinking with the power of design. They see things from a holistic point of view and are able to capture this in simplistic yet powerful designs and brand identities. What is most telling about them, is that they really worked with me in redefining our company’s new brand strategy.”
Rutger Bonsel, Stamicarbon

Members:

We are members of the Institute of Creative Advertising & Design (ICAD), Institute of Designers (IDI), the 100 Archive and Ibec: Small Firms Association (SFA).

Studio sketches

Doodles, sketches from projects.

Hospitality

Since 2003, we have worked on several branding and design projects in the food & drink and tourism sectors. This page features as selection of these projects.

Drinks Ireland

A report championing Ireland’s best-loved drinks brands.

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Challenge
Drinks Ireland is the Ibec sector that represents the interests of alcohol drinks manufacturers and suppliers in Ireland. It is globally unique as it represents all categories of alcohol products in one umbrella organisation through its various trade associations (Drinks Ireland Beer, Drinks Ireland Cider, Drinks Ireland Irish Whiskey, Drinks Ireland Spirits and Drinks Ireland Wine).

The alcohol industry in Ireland is worth over €1.4 billion in export and sends its’ product to 140 markets globally. The industry supports over 92,000 jobs and contributes over €2 billion to the economy. Irish breweries, distilleries and gin schools are visited by over three million tourists each year. As an industry, it continues to grow and thrive.

Solution
Our concept for the review was to showcase the many varieties of drinks across all sectors. We did this by creating engaging imagery of colourful drinks. We collaborated with photographer, Ros Kavanagh, who took a series of overhead images. The photographs featured a large variety of drinking glass – from cocktail glasses, shot glasses, pint glasses to wine glasses.

We overlayed these images in the report with statistical pie charts. The annual review was to highlight the main statistical information on the drinks industry, along with updates on the key issues affecting the sector.

We also made a short promotional film for the launch of the review at Ibec. Click here to view

Services
Design for print, art direction, film, photography.

Value
“We found the team at Red&Grey to be responsive, creative and most importantly, ambitious. They bought into our ambition and made it their own, and they delivered on that shared ambition with a brilliant concept and design.”
William Lavelle, Drinks Ireland

Collaborators
Mischief making by John Waid
Film & photography by Ros Kavanagh
Photography by Matthew Thompson

Irish Whiskey 360°

Irish Whiskey 360° is a new experiential tour that shows the process of Irish whiskey making from all angles and all perspectives around Ireland’s finest distilleries.

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Challenge
Drinks Ireland is the representative organisation for alcoholic drinks manufacturers and suppliers in Ireland. They wanted to create a new brand that connects the whiskey distilleries around Ireland and develop awareness both nationally and internationally. Ireland is the home of whiskey and in the 19th century Ireland was the global powerhouse of whiskey production. But this all fell apart in the 20th century and by 1980 there were only two working distilleries left on the island of Ireland.

Solution
Together with Drinks Ireland and the Irish Whiskey Association, we created an adaptable brand identity that can be used for multiple audiences and contexts.

Irish Whiskey 360° is a connected circle of Ireland’s much-loved distilleries. In three hundred and sixty degrees it encompasses Irish Whiskey distillery experiences, the Irish Whiskey process, the people and the pace of life across this much loved Irish industry. Irish Whiskey 360° – One shared spirit. Many unique characters.

The brand, film and dynamic identity system were specifically designed for both Irish and international markets. Inspired by traditional iconography, Irish rain, poetry and people this is a system created to grow and adapt with the whiskey industry.

www.irishwhiskey360.com

Services
Branding, naming, copywriting, film, photography, website.

Value
“Drinks Ireland – Irish Whiskey Association worked with Red&Grey to develop a new brand and platform for Irish whiskey tourism. The result was IrishWhiskey360°, a dynamic and exciting proposition which responded brilliantly to the brief and the wishes and hopes of our members. We found the team at Red&Grey to be responsive, creative and most importantly, ambitious. They bought into our ambition and made it their own, and they delivered on that shared ambition with a brilliant concept and design that we believe will help promote Irish whiskey tourism in Ireland and around the world.”

William Lavelle
Drinks Ireland, Irish Whiskey Association

Collaborators
Photography: Matthew Thompson
Typography: Bobby Tannam
Copywriting: Gai Griffin

Wild Atlantic Way

The Wild Atlantic Way is Ireland’s first long-distance driving route – working its’ way from the West coastal road to the wildest stretches of the sea coast.

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Challenge
Tourism is a critical component of the West of Ireland’s economy. The region faced a major challenge with international tourism numbers and its share of holiday visits to Ireland dropping significantly over the period 2007-2010 – a performance which was exacerbated by the impact of the global financial crisis and Ireland’s challenging economic circumstances at the time. Urgent action was required.

Solution
The branding created awareness that attracted national and international visitors to the area. For the Wild Atlantic Way to be a success, we need each community along the route to take ownership of their own part of the project whilst remaining part of the overall vision. Our goal was to allow space to integrate their ideas, stories, pride, culture and personality into the brand identity.

Approach
This project involved several partners and communities working together to promote tourism. We collaborated with the strategy team and clarified the brand story which focused on people, places and stories. We designed a flexible logo that represented the road, the land, the sea and the wildness of the region. The colour palette was inspired by nature. The graphic language includes stone textures, topographic lines and weather symbols. The photography is broken into macro, mezzo and micro shots to show the scale of the region. The idea behind this kit of parts is to create a consistent texture to the identity while allowing freedom for the tone of voice and visual to change depending on the author and their use for it. It is a living identity, one that has the ability to adapt and change with culture, people, nature and the West coast of Ireland.

List of services
Brand strategy, branding, logo design, brand identity guidelines, brochure design, advertising, brand development.

Value
In the two years since its creation, Ireland’s Wild Atlantic Way has become a well-established brand, won numerous awards and generated significant international awareness; targets that would take most other international tourism products years to achieve. The 9 coastal counties on the route from Donegal to Cork provided 3.6 million international bed-nights, worth €1.9 billion to the Irish economy.

Collaborators
Photography: Sean & Yvette
Strategy: Place Matters

Baan Thai

Baan Thai are a family run restaurant steeped in Thai Culture, Heritage, Harmony, Family, Flavour, Tradition, Health and Home. Both individually and collectively these eight key ingredients form the foundation for the visual approach to the identity.

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They have been developed into symbols, patterns, language and photographic systems. A logotype inspired by Thai calligraphy has also been designed for the restaurant. Folklore and storytelling are integral to Thai culture and along with the eight key ingredients have been interwoven into all areas of the identity. Together they allow us to tell the story of Thai heritage, promote family traditions or offer information on healthy eating.

Let’s Go Disco

Let’s Go Disco is a call to arms regularly heard in the kitchens of The Cliff House Hotel. It’s also the title of the Michelin-star chef Martijn Kajuiter’s new book.

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The aim of the book was to illustrate why The Cliff House Hotel has been at the forefront of Irish gastronomy and why Kajuiter is widely considered to be amongst the most accomplished chefs working in Ireland.

Working over a twelve month period we helped create, form and edit the final book as a collection of 200 photographs, detailed instructions on how to create 36 dishes, as well as essays, interviews and an extensive behind-the-scenes look at the life of a high-intensity, high performance kitchen that Kajuiter calls home. 100 laser-etched brushed aluminium special edition copies of the book were produced for the official launch. The standard editions used a gold material cover with disco foil embossing and a silver disco bind. Let’s Go …

Photography: Shane O’Neill
Copywriting: Alex Meehan

Dublin Cookie Company

A small business baking and selling signature cookies and milks from a small store in the Liberties, Dublin 8. The business is built around Irish ingredients, genuine craft and the desire to create new, delicious memories.

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The design and concept of the identity evolves around illustrating moments and memories one can have when tasting various ingredients. The identity includes a language system broken into three parts:
– Dublin is the language of the city
– Cookie is the essential ingredients
– Company is the magical moments with friends.

The packaging designed specifically uses the Cookie Company’s playful language mixed with moments, ingredients and distinctive flavours.

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