Red&Grey is a branding and graphic design agency. We combine clarity, curiosity, creativity and play.

Creativity:

Established in 2003, we’ve worked on a variety of creative projects. From the big to small, simple to complex, national to international. Our clients come from a wide range of sectors located in Ireland and around the world.

Awards:

Our creative work has won several awards from ICAD and the IDI. In 2014, we were awarded a Special Outstanding Contribution to Design in Ireland Award for Pivot Dublin.

Process:

Our process is collaborative, research-based and concept driven. Our process connects our Irish strengths (conversation, storytelling, empathy) and our skills as designers (curiosity, imagination and play).

Services:

Branding
We create thoughtful, engaging brand identities together with a broad visual language that express who you are and inspire people to think, feel or act in a certain way.

Design for print
Bringing your brand to life through print, campaigns, and advertising. Communicating your brand across platforms projecting a cohesive, tactile and integrated approach to connect and encourage buy in.

Design for online
We design customised websites, social media and digital items that are both functional and immersive, connecting with those that matter most.

Design of spaces
We design carefully considered immersive spaces, exhibitions, events and signage to enhance the value of your brand and business.

Brand research
Discovering everything there is to know about your business, that makes it successful: its knowing it inside out. Here we are digging for gold, to uncover your ‘why’.

Brand strategy
At the heart of every great brand is a defined purpose. Here we give you a compass to strategically position your brand to allow it to meet its goals.

Naming
A core speciality, we create memorable meaningful names that have the power to directly affect your brand’s perception and ultimately its – copywriting.

Art Direction
We believe wholeheartedly in collaboration and work in earnest with complementary experts to activate your brand to achieve the best outcome possible.

Clients:

We enjoy working with like-minded clients. We believe the quality of our client relationships reflects the quality of our work. We like to collaborate with clients, share ideas and co-create.

“Working with Red&Grey is always a pleasure. They are one of the most professional teams I have worked with. They combine strategic and profound thinking with the power of design. They see things from a holistic point of view and are able to capture this in simplistic yet powerful designs and brand identities. What is most telling about them, is that they really worked with me in redefining our company’s new brand strategy.”
Rutger Bonsel, Stamicarbon

Members:

We are members of the Institute of Creative Advertising & Design (ICAD), Institute of Designers (IDI), the 100 Archive and Ibec: Small Firms Association (SFA).

Studio sketches

Doodles, sketches from projects.

Design for print

International Literature Festival Dublin 2019

Ireland’s premier literary event, International Literature Festival Dublin, gathers the finest writers in the world to debate, provoke, delight and enthral.

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Challenge
The International Literature Festival Dublin (ILFD) holds a series of diverse events in many unique spaces across the city. With over a hundred writers and dozens of events, there is something for everyone to discover. The festival’s goal is to enrich lives, provoke new thoughts and broaden experiences through literature.

Approach
A new look was required for the festival branding and 2019 campaign. We worked together with ILFD to create a new visual language that was constructed around the concept of challenging literature. We had real fun producing this festival campaign which featured a series of readers lost in their book.

For this fun project, we made a series of oversized books and mini books in various shapes and sizes. Each book was designed to fit into a specific format, such as a tall book for the tall flags and a very long landscape book for a billboard. The resulting photographs and films formed a unique language for the festival.

The new logo we created, was designed referencing the hippocampus, a mythical sea-creature who carried Poseidon’s chariot across the sea and land. Dublin’s hippocampus can be seen on Grattan Bridge over the River Liffey as ornate lamps on the cast-iron bridge. The hooves of the logo were replaced with quotation marks to signify the literature. The new branding appeared on t-shirts, totes, bookmarks and postcards.

Services
Branding, design for print, advertising, signage, merchandise.

Value
The 2019 festival was described as ‘boasting a stunning array of top international literary talent’ and ‘the country’s most successful and easily the best annual literary event’, attracting readers of all ages.

Collaborators
Mischief making by John Waid
Film and photography by Ros Kavanagh

Drinks Ireland

A report championing Ireland’s best-loved drinks brands.

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Challenge
Drinks Ireland is the Ibec sector that represents the interests of alcohol drinks manufacturers and suppliers in Ireland. It is globally unique as it represents all categories of alcohol products in one umbrella organisation through its various trade associations (Drinks Ireland Beer, Drinks Ireland Cider, Drinks Ireland Irish Whiskey, Drinks Ireland Spirits and Drinks Ireland Wine).

The alcohol industry in Ireland is worth over €1.4 billion in export and sends its’ product to 140 markets globally. The industry supports over 92,000 jobs and contributes over €2 billion to the economy. Irish breweries, distilleries and gin schools are visited by over three million tourists each year. As an industry, it continues to grow and thrive.

Solution
Our concept for the review was to showcase the many varieties of drinks across all sectors. We did this by creating engaging imagery of colourful drinks. We collaborated with photographer, Ros Kavanagh, who took a series of overhead images. The photographs featured a large variety of drinking glass – from cocktail glasses, shot glasses, pint glasses to wine glasses.

We overlayed these images in the report with statistical pie charts. The annual review was to highlight the main statistical information on the drinks industry, along with updates on the key issues affecting the sector.

We also made a short promotional film for the launch of the review at Ibec. Click here to view

Services
Design for print, art direction, film, photography.

Value
“We found the team at Red&Grey to be responsive, creative and most importantly, ambitious. They bought into our ambition and made it their own, and they delivered on that shared ambition with a brilliant concept and design.”
William Lavelle, Drinks Ireland

Collaborators
Mischief making by John Waid
Film & photography by Ros Kavanagh
Photography by Matthew Thompson

NCAD 2019

NCAD is different – it’s about learning, thinking, making and creating.

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Challenge
The National College of Art and Design is Ireland’s leading and oldest art institution, offering a range of undergraduate and postgraduate degrees. Each year we work together with the art and design college helping them attract and recruit new students who will apply to upcoming courses.

Approach
The prospectus showcases NCAD as an energetic institution that encourages you to apply creative thinking, ask critical questions, practice inventive making, understand new methodologies, dream, seek the unknown and look for what is beautiful in the world.

The tone of the book is colourful and free like the college itself. It also features a fun series of colourful illustrations drawn from the fabric of the institution itself by Irish illustrator, John Slade. The prospectus also is filled with beautiful photographs taken by Matthew Thompson over a series of years over campus.

The prospectus design was also applied across the college recruitment campaign and promotional materials such as social media, posters, t-shirts, tote bags, advertising and presentations.

Services
Design for print, art direction, photography, prospectus, social media, merchandise, event stands.

Value
Our work for NCAD was selected into the 100 Archive, a living archive of the best design in Ireland.

“I have worked with Red&Grey over the last three years on the student recruitment campaigns for the National College of Art & Design (NCAD). In this capacity, they have re-thought and re-designed the college prospectus and a range of other promotional material. I have found they are insightful in their understanding of the context and goals of each project, they are collaborative in their approach and the work is consistent of a very high standard. I highly recommend them as a design agency.”

Cathy McCartney,
National College of Art & Design

Collaborators
Illustration by John Slade
Photography by Matthew Thompson

G7 Italia

‘Making the Digital Economy & Society’ inclusive, open and secure was the overarching theme at this multi-stakeholder conference during the G7 Italia 2017.

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Challenge
The G7 is an international intergovernmental economic organization consisting of the seven IMF – advanced economies in the world. In 2017 the conference was held in Turin and organised by the Italian G7 Presidency. The event is dedicated to global challenges, such as climate change. Our task was to document the digital economy conference.

Approach
Prior to attending the G7 Italia conference, we interviewed key members of the Italian Digital Transformation team. This enabled us to develop foundational content and an aesthetic approach.

Solution
During the conference, we worked together with the G7 team at three workshops (Big Data, the Future of Work and AI). The workshops helped us frame and form the final conference document.

“Sharing knowledge and insights along with inspired experimentation with concrete targets remains the core of the conversation that the G7 countries need to continue.”
Diego Piacentini, G7 Italia 2017

We designed a book with featured a series of beautiful documentary-style photographs taken by Matthew Thompson at the event in Turin. We print managed the production and delivery of the conference report which were printed in The Netherlands. The cover featured a mounted whiteboard with the title text finished in a black gloss foil. We also created a conference summary generated by an AI program.

Services
Workshop, design for print, copywriting, art direction & print management.

Value
“Great to work with the design team on the G7 Italia project. They were professional at every stage of the project from start to finish. Very happy with the final report featuring great photography and a beautiful design. Their approach was fresh, clear and creative.”
Diego Piacentini, G7 Italia 2017

Collaborators
Photography: Matthew Thompson
Strategy: Thomas Ermacora, Paul Hughes

PIVOT Dublin

The World Design Capital (WDC) is a city promotion project established to celebrate the aims and accomplishments of cities using design as a tool to reinvent themselves socially, culturally and economically. Pivot Dublin was Dublin’s bid to become World Design Capital in 2014.

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Challenge
Each city entering the competition are given 44 questions to answer by the WDC committee. Our brief was to develop a theme/strategy, collate all content and produce a coherent bid document. We worked together on the submission with Dublin City Architects, Emma Curley Architects, Henrietta McKervey, Dr Linda King, Areaman Productions, and Gregory Dunn.

Approach
Dublin’s bid comprised of research, writing and design that focused on answering four questions: Why Dublin? Why Design? Why Now? Why PIVOT? The document included a vision for the future, an Irish design timeline and design essays.

The submission included a series of short films documenting conversations between designers. The conversations also featured throughout the bid book. We interviewed 25 designers in Dublin and started with the question, ‘If Dublin was a blank canvas, what would you draw on it?’.

The 416-page bid document had 30 different covers designed by a variety of creative Dubliners. We also included a selection of photographs, illustrations, projects and stories kindly submitted from the creative community. The website featured a blog which had contributors from around the world, www.pivotdublin.com.

View the bid book here
View the bid film here

Services
Branding, design for print, art direction, website, print management, exhibition stands, film, animation, signage, merchandise.

Value
Dublin’s bid was shortlisted to the final three from over fifty entries around the world.

Red&Grey was awarded a Special Outstanding Contribution to Design in Ireland award by the Institute of Designers in Ireland for our work with Dublin City Council on their World Design Capital submission for 2014, PIVOT Dublin. A special edition of the book was presented to Queen of England while on her visit to Dublin.

Collaborators
Research & writing by Emma Curley Architects
Research & writing by Dr Linda King
Copy by Henrietta McKervey
Film by Areaman
Photography by Gregory Dunn
Photography by Matthew Thompson

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