Red&Grey is a design and branding agency. We make our clients stand out with clarity and creativity – helping their brand to grow.
Red&Grey is a design and branding agency. We make our clients stand out with clarity and creativity – helping their brand to grow.
Established in 2003, we’ve worked on a variety of creative projects – big, small, complex and international. Our clients come from a wide range of sectors located in Ireland and around the world.
Our creative work has won several awards from ICAD
and the IDI. In 2014, we were awarded a Special
Outstanding Contribution to Design in Ireland Award
for Pivot Dublin.
Our process is collaborative, research-based and concept driven. Our process connects our Irish strengths (conversation, storytelling, empathy) and our skills as designers (curiosity, imagination and play).
We create thoughtful, engaging brand identities together with a broad visual language that express who you are and inspire people to think, feel or act in a certain way.
Design for print
Bringing your brand to life through print, campaigns, and advertising. Communicating your brand across platforms projecting a cohesive, tactile and integrated approach to connect and encourage buy in.
Design for online
We design customised websites, social media and digital items that are both functional and immersive, connecting with those that matter most.
Design of spaces
We design carefully considered immersive spaces, exhibitions, events and signage to enhance the value of your brand and business.
Discovering everything there is to know about your business, that makes it successful: its knowing it inside out. Here we are digging for gold, to uncover your ‘why’.
At the heart of every great brand is a defined purpose. Here we give you a compass to strategically position your brand to allow it to meet its goals.
A core speciality, we create memorable meaningful names that have the power to directly affect your brand’s perception and ultimately its – copywriting.
We believe wholeheartedly in collaboration and work in earnest with complementary experts to activate your brand to achieve the best outcome possible.
We enjoy working with like minded clients. We believe
the quality of our client relationships reflects the
quality of our work. We like to collaborate with clients,
share ideas and co-create.
“Working with Red&Grey is always a pleasure. They
are one of the most professional teams I have worked
with. They combine strategic and profound thinking
with the power of design. They see things from a
holistic point of view and are able to capture this in
simplistic yet powerful designs and brand identities.
What is most telling about them, is that they really
worked with me in redefining our company’s new
Rutger Bonsel, Stamicarbon
Doodles, sketches from projects.
Irish Whiskey 360° is a new experiential tour that shows the process of Irish whiskey making from all angles and all perspectives around Ireland’s finest distilleries.
Drinks Ireland is the representative organisation for alcoholic drinks manufacturers and suppliers in Ireland. They wanted to create a new brand that connects the whiskey distilleries around Ireland and develop awareness both nationally and internationally. Ireland is the home of whiskey and in the 19th century Ireland was the global powerhouse of whiskey production. But this all fell apart in the 20th century and by 1980 there were only two working distilleries left on the island of Ireland.
Together with Drinks Ireland and the Irish Whiskey Association, we created an adaptable brand identity that can be used for multiple audiences and contexts.
Irish Whiskey 360° is a connected circle of Ireland’s much-loved distilleries. In three hundred and sixty degrees it encompasses Irish Whiskey distillery experiences, the Irish Whiskey process, the people and the pace of life across this much loved Irish industry. Irish Whiskey 360° – One shared spirit. Many unique characters.
The brand, film and dynamic identity system were specifically designed for both Irish and international markets. Inspired by traditional iconography, Irish rain, poetry and people this is a system created to grow and adapt with the whiskey industry.
Branding, naming, copywriting, film, photography, website.
“Drinks Ireland – Irish Whiskey Association worked with Red&Grey to develop a new brand and platform for Irish whiskey tourism. The result was IrishWhiskey360°, a dynamic and exciting proposition which responded brilliantly to the brief and the wishes and hopes of our members. We found the team at Red&Grey to be responsive, creative and most importantly, ambitious. They bought into our ambition and made it their own, and they delivered on that shared ambition with a brilliant concept and design that we believe will help promote Irish whiskey tourism in Ireland and around the world.”
Drinks Ireland, Irish Whiskey Association
Based in Cavan, Olann was born out of a desire to create a range of sophisticated colours on ethically sourced yarns.
The process of producing quality hand-dyed yarns is never rushed, but rather slowly developed to be highly desirable, inspiring and harmonious. Made with love by knitters, the luxury wool sells internationally in London, Paris and New York. We need to create branding and packaging that captured the essence of the brand.
We visited their workshop in Cavan and worked together with the owners to create their new branding. We clarified their vision and highlighted what was unique about their story. Small is good, individual is good.
Olann inspiration is taken from their surroundings in rural Ireland. Our creative approach was also inspired by this beautiful rich landscape and their colourful wool dyeing process.
We collaborated with illustrator, Tom Abbiss Smith, to create a series of digital collages inspired by nature and the yarn making process. Photographer Matthew Thompson also filmed a short film at their studio in Cavan. The film can be viewed here.
Together these elements created a dynamic brand identity built around the needs of the client that was flexible and contemporary. We produced a range of packaging labels, a promotional booklet and marketing materials.
Branding, packaging, design for print, animation.
“As a startup, we needed a design company to capture and visualise our brand’s DNA. Red&Grey not only brought a fresh re-design to our company but also helped reorient how we can best communicate our brand to others. Their process is collaborative and user-driven in nature. They delivered a professional service within the agreed budget and timeframe. They were outstanding in their creative delivery and went well beyond our initial brief and expectations.”
Jess Kavanagh, Olann
The business made it through to Ireland’s Best Young Entrepreneur final in 2018, placed second runner up. Olann exports 99% of their hand-dyed yarns around the world and has grown to its’ staff of seven employees. They are in the process of moving to a new larger studio to help with the demand.
Ireland’s premier literary event, International Literature Festival Dublin, gathers the finest writers in the world to debate, provoke, delight and enthral.
The International Literature Festival Dublin (ILFD) holds a series of diverse events in many unique spaces across the city. With over a hundred writers and dozens of events, there is something for everyone to discover. The festival’s goal is to enrich lives, provoke new thoughts and broaden experiences through literature.
A new look was required for the festival branding and 2019 campaign. We worked together with ILFD to create a new visual language that was constructed around the concept of challenging literature. We had real fun producing this festival campaign which featured a series of readers lost in their book.
For this fun project, we made a series of oversized books and mini books in various shapes and sizes. Each book was designed to fit into a specific format, such as a tall book for the tall flags and a very long landscape book for a billboard. The resulting photographs and films formed a unique language for the festival.
The new logo we created, was designed referencing the hippocampus, a mythical sea-creature who carried Poseidon’s chariot across the sea and land. Dublin’s hippocampus can be seen on Grattan Bridge over the River Liffey as ornate lamps on the cast-iron bridge. The hooves of the logo were replaced with quotation marks to signify the literature. The new branding appeared on t-shirts, totes, bookmarks and postcards.
Branding, design for print, advertising, signage, merchandise.
The 2019 festival was described as ‘boasting a stunning array of top international literary talent’ and ‘the country’s most successful and easily the best annual literary event’, attracting readers of all ages.
Hummingbird invests in exceptional entrepreneurs.
They help start-ups scale from zero to category-defining multi-billion dollar businesses across 3 continents. Based in London and Antwerp, they are early-stage seed investors in exciting global projects. They have successfully transformed companies such as Deliveroo, Showpad and Gram Games. They required a rebrand to help them to attract the next generation of brilliant entrepreneurs and exceptional founders.
We worked together with Hummingbird’s team to discover their brand essence. They value emotional intelligence as much as data, growing internal culture as much as growing revenue, and forming strong, personal bonds with founders. They are adventurous, persistent and curious.
We developed their new branding to give the organisation a more contemporary, innovative and professional feel. Inspired by nature, the brand identity is based around the speed and agility of the hummingbird. We used abstract shapes such as triangles to represent birds and circles to symbolise nectar.
To bring this dynamic brand identity to life, we worked with animator, Alex Dobbin, to create motion graphics for the website home page. Photographer, Matthew Thompson, also took portraits each team member at Hummingbird’s London office. We designed their website which features custom photography, vector illustrations and motion graphics. The website also features an investor portal so users can view the latest and best new ideas from around the world. The site can be viewed at www.hummingbird.vc.
Branding, design for online, website, animation.
Hummingbird is now in the top 100 early-stage venture capital investors in Europe in 2020. Hummingbird Ventures focuses on building the tech companies of tomorrow by empowering exceptional entrepreneurs with swift access to essential advice, radical candour, funding and organizational design expertise. 80% of their investments have gone to early-stage companies.
The Wild Atlantic Way is Ireland’s first long-distance driving route – working its’ way from the West coastal road to the wildest stretches of the sea coast.
Tourism is a critical component of the West of Ireland’s economy. The region faced a major challenge with international tourism numbers and its share of holiday visits to Ireland dropping significantly over the period 2007-2010 – a performance which was exacerbated by the impact of the global financial crisis and Ireland’s challenging economic circumstances at the time. Urgent action was required.
The branding created awareness that attracted national and international visitors to the area. For the Wild Atlantic Way to be a success, we need each community along the route to take ownership of their own part of the project whilst remaining part of the overall vision. Our goal was to allow space to integrate their ideas, stories, pride, culture and personality into the brand identity.
This project involved several partners and communities working together to promote tourism. We collaborated with the strategy team and clarified the brand story which focused on people, places and stories. We designed a flexible logo that represented the road, the land, the sea and the wildness of the region. The colour palette was inspired by nature. The graphic language includes stone textures, topographic lines and weather symbols. The photography is broken into macro, mezzo and micro shots to show the scale of the region. The idea behind this kit of parts is to create a consistent texture to the identity while allowing freedom for the tone of voice and visual to change depending on the author and their use for it. It is a living identity, one that has the ability to adapt and change with culture, people, nature and the West coast of Ireland.
List of services
Brand strategy, branding, logo design, brand identity guidelines, brochure design, advertising, brand development.
In the two years since its creation, Ireland’s Wild Atlantic Way has become a well-established brand, won numerous awards and generated significant international awareness; targets that would take most other international tourism products years to achieve. The 9 coastal counties on the route from Donegal to Cork provided 3.6 million international bed-nights, worth €1.9 billion to the Irish economy.
Frontline is the venture firm for globally ambitious B2B companies on both sides of the Atlantic.
Frontline required a rebrand, an update, a fresh look for a continuously evolving and fast-growing industry. With a team of entrepreneurs based in Dublin, London and San Francisco, they have built many businesses in many ways. As a venture fund, they’ve helped tens of founders and CEOs. They add value when founders need it most – at company defining moments.
Following our brand strategy workshop, we focused on Frontline’s personal approach, financial experience and technical/industry knowledge.
The main aspects of new brand identity were built around human and technical typographic play. A glyph system was formed from aspects of Frontline’s techniques with various combinations used to explain different processes. These glyphs were then used to form a new logotype and display typeface to give a more digital feel. A second typeface was created with brush and ink.
Overlaying these two typefaces created a new emergent quality. Along with the typographic systems, a grid system based on controlled environments was also designed to showcase the acceleration of exceptional founders. We photographed team members to create unique triptych portraits that featured three images of each person listening, considering and responding.
Together these items formed an adaptable brand identity that aligns Frontline’s visual aesthetic with their dynamic team and growing portfolio of companies.
Branding, brand strategy, design for print, art direction, website.
“It was through working with Red&Grey that we were able to uncover all of these elements of our brand and tie something visual to them. We very quickly realised that much of what we do as venture capitalists are bridge the human and the technical – offering our founders both money and support, capital and experience.”
Kim Pham, Frontline
Read the full article by Frontline’s Kim Pham on the rebranding process here.
Investing in cutting edge ideas, Oxford Sciences Innovation (OSI) help form the next generation of world-changing organisations.
They invest millions annually into research projects and new companies forming from the university postgraduate programmes. Their goal is to address the world’s leading challenges. OSI brings financial and human capital that enables Oxford University’s world-class science to go to market, and thrive.
At the beginning of the project, we clarified their brand’s key message – a history of success, a tradition of ideas, investing in legacy, leading practice opportunities, trusted discoveries advanced and collective research potential.
The brand identity system for OSI was formed around controlled experiments and an aperture that can be adjusted to show the vastness and details of the world through various lenses. The completed visual language is an adaptable system that can be used across multiple platforms and contexts.
To reflect the ever-changing nature of innovation we worked with a typographer, Bobby Tannam, to create a custom font that contains a variety of different version of each letter. The bespoke typeface was designed to reflect the scientific edge of Oxford University’s science elite.
We also commissioned photographer, Matthew Thompson, to take a series of portraits capturing the innovators and their workplaces. We also captured a beautiful series of dawn and dusk photographs at the university. These images feature across their website we designed which includes their full portfolio of spinout companies.
Branding, art direction, website.
OSI continues to grow and is now powered by some of the world’s leading organisations such as Google and Huawei. They’ve raised more than £600M from a diverse group of over 70 shareholders, brought together by a commitment to build thriving science and technology companies from Oxford University.
Stamicarbon is a global chemical engineering company who design the technology to create fertiliser from the gas extract, Urea.
As the world market leader, Stamicarbon design, license and develop Urea plants for the fertilizer industry. Also, they apply their expertise, knowledge and experience for many solutions, technologies and processes. For this project, Stamicarbon required help aligning their overall company vision and clarity with their product range. Consistency was required across their branding and their communication needed to less complex.
We worked together with design strategist, Paul Hughes, on finding the organisation’s brand essence. We held a series of brand workshops to help the company clarify its’ values, purpose, products and mission. “Pioneering to make the world a better place by enabling it to feed itself” was the key message from the workshop.
After the brand workshop, we focused on the human and technical of the business (the people and the industry). We commissioned custom photography capturing the company experience which showed the scale of the operations in Europe, Asia and Africa. An important part of the brand identity was the product names, which needed to reflect the essence of Stamicarbon. We created a new product and services naming and labelling system which help clarified everything, making it easier for customers.
Strategy, branding, photography, product naming, product system, art direction.
“Working with Red&Grey is always a pleasure. They are one of the most professional teams I have worked with. They combine strategic and profound thinking with the power of design. They see things from a holistic point of view and are able to capture this in simplistic yet powerful designs and brand identities. What is most telling about them, is that they really worked with me in redefining our company’s new brand strategy.”
The World Design Capital (WDC) is a city promotion project established to celebrate the aims and accomplishments of cities using design as a tool to reinvent themselves socially, culturally and economically. Pivot Dublin was Dublin’s bid to become World Design Capital in 2014.
Each city entering the competition are given 44 questions to answer by the WDC committee. Our brief was to develop a theme/strategy, collate all content and produce a coherent bid document. We worked together on the submission with Dublin City Architects, Emma Curley Architects, Henrietta McKervey, Dr Linda King, Areaman Productions, and Gregory Dunn.
Dublin’s bid comprised of research, writing and design that focused on answering four questions: Why Dublin? Why Design? Why Now? Why PIVOT? The document included a vision for the future, an Irish design timeline and design essays.
The submission included a series of short films documenting conversations between designers. The conversations also featured throughout the bid book. We interviewed 25 designers in Dublin and started with the question, ‘If Dublin was a blank canvas, what would you draw on it?’.
The 416-page bid document had 30 different covers designed by a variety of creative Dubliners. We also included a selection of photographs, illustrations, projects and stories kindly submitted from the creative community. The website featured a blog which had contributors from around the world, www.pivotdublin.com.
Branding, design for print, art direction, website, print management, exhibition stands, film, animation, signage, merchandise.
Dublin’s bid was shortlisted to the final three from over fifty entries around the world.
Red&Grey was awarded a Special Outstanding Contribution to Design in Ireland award by the Institute of Designers in Ireland for our work with Dublin City Council on their World Design Capital submission for 2014, PIVOT Dublin. A special edition of the book was presented to Queen of England while on her visit to Dublin.