Red&Grey

Red&Grey is a design and branding studio based in Dublin. We make our clients stand out with creativity and clarity. Working closely together, we help create brands that grow.

Process:

Our process connects our Irish strengths (conversation, storytelling, empathy) and our skills as designers (curiosity, imagination and play).

Experience:

Established in 2003, we've worked with start ups to global businesses on national and international projects. We like to collaborate with clients, share ideas and co-create.

Services:

We offer creative services for: – Branding (workshop, logos, naming, brand guide) – Publication design (book, report, brochure) – Campaign design (poster, ad, copy, film) – Digital design (web, social, animation) – Environmental design (exhibition, signage)

 

Contact:

(01) 405 3915
hello@redandgrey.ie
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Facebook / Map

Studio sketches

Branding

Irish Whiskey 360°

Welcome to Irish Whiskey 360°. A journey that will take you deep into the soul of Irish whiskey.

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As you follow the circle from coast to coast, you’ll discover how people, place, and pace are reflected in the distinctive flavour of each locality. And you’ll get to know the many very different characters that make up the Irish whiskey family.

Delighted to create the new branding with Drinks Ireland and the Irish Whiskey Association.
www.irishwhiskey360.com

Photography: Matthew Thompson
Typography: Bobby Tannam

Olann

Olann creates beautifully coloured yarns that are ethical sourced. The luxury yarns are hand dyed and exported around the world to knitting lovers. Based in Cavan, they take inspiration from the landscape to experiment with colours using traditional methods.

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We worked together to create their new branding. First we clarified their vision and highlighted what was unique about their story. We took inspiration from the landscape and the wool dyeing process. We produced the packaging, marketing materials which included custom illustrations, photography and film.

Hummingbird

Hummingbird invests in exceptional entrepreneurs. They help start-ups scale from zero to category-defining multi-billion dollar businesses across 3 continents. Based in London and Antwerp, they have transformed companies such as Deliveroo and Showpad.

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We created their new branding to give them a more contemporary, innovative and professional feel. Also we produced their website with custom photography, illustration and motion graphics.

www.hummingbird.vc

Wild Atlantic Way

The Wild Atlantic Way is Ireland’s first long-distance driving route – working its’ way from the West coastal road to the wildest stretches of the sea coast.

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Challenge
Tourism is a critical component of the West of Ireland’s economy. The region faced a major challenge with international tourism numbers and its share of holiday visits to Ireland dropping significantly over the period 2007-2010 – performance which was exacerbated by the impact of the global financial crisis and Ireland’s challenging economic circumstances at the time. Urgent action was required.

Solution
We created a brand and awareness that attracted national and international visitors to the area. For the Wild Atlantic Way to be a success, we need each community along the route to take ownership of their own part of project whilst remaining part of the overall vision. Our goal was allow space to integrate their ideas, stories, pride, culture and personality into the brand identity.

Approach
This project involved several partners and communities working together to promote tourism. We collaborated with the strategy team, and clarified the brand story which focused people, places and stories. We designed a flexible logo that represented the road, the land, the sea and the wildness of the region. The colour palette was inspired by nature. The graphic language includes stone textures, topographic lines and weather symbols. The photography is broken into macro, mezzo and micro shots to show the scale of the region. The idea behind this kit of parts is to create a consistent texture to the identity while allowing freedom for the tone of voice and visual to change depending on the author and their use for it. It is a living identity, one that has the ability to adapt and change with culture, people, nature and the West coast of Ireland.

List of services
Strategy, branding, logo, templates, brand identity guidelines, brochure covers, adverts, brand development.

Value
In the two years since its creation, Ireland’s Wild Atlantic Way has become a well established brand, won numerous awards and generated significant international awareness; targets that would take most other international tourism products years to achieve. The 9 coastal counties on the route from Donegal to Cork provided 3.6 million international bed-nights, worth €1.9 billion to the Irish economy.

Photography: Sean & Yvette
Strategy: Place Matters

Frontline

Frontline Ventures were in need of a rebrand, an update, a fresh look for a continuously evolving and fast growing industry. Following our brand strategy workshop, we (together) wrote a brief for their identity that focused on Frontline’s personal approach, financial experience and technical/industry knowledge.

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The main aspects of the identity are built around human and technical typographic play. A glyph system was formed from aspects of Frontline’s techniques with various combinations used to explain different processes. These glyphs were then used to form the Frontline logotype(s) and display typeface. A second typeface was created with brush and ink. Overlaying these two typefaces creates a new emergent quality. Along with the typographic systems, a grid system based on controlled environments was also designed to showcase the acceleration of exceptional founders. Added to this was a photoshoot were we created triptych portraits through questioning and conversation. Each person was asked to listen, consider and respond.

Together these items form an adaptable brand identity that aligns Frontline’s visual aesthetic with their dynamic team and growing portfolio of companies.

Website: frontline.vc

Photography: Matthew Thompson
Strategy: Adaptive Cultures

Say Hello

If you have a project, we’d love to hear from you.
Email hello@redandgrey.ie or call +353 1 405 3015.

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