Welcome:

Red&Grey is a design and branding agency. We make our clients stand out with clarity and creativity – helping their brand to grow.


Creativity:

Established in 2003, we’ve worked on a variety of creative projects – big, small, complex and international. Our clients come from a wide range of sectors located in Ireland and around the world.


Awards:

Our creative work has won several awards from ICAD and the IDI. In 2014, we were awarded a Special Outstanding Contribution to Design in Ireland Award for Pivot Dublin.

Process:

Our process is collaborative, research-based and concept driven. Our process connects our Irish strengths (conversation, storytelling, empathy) and our skills as designers (curiosity, imagination and play).

Services:

Branding
We create thoughtful, engaging brand identities together with a broad visual language that express who you are and inspire people to think, feel or act in a certain way.

Design for print
Bringing your brand to life through print, campaigns, and advertising. Communicating your brand across platforms projecting a cohesive, tactile and integrated approach to connect and encourage buy in.

Design for online
We design customised websites, social media and digital items that are both functional and immersive, connecting with those that matter most.

Design of spaces
We design carefully considered immersive spaces, exhibitions, events and signage to enhance the value of your brand and business.

Brand research
Discovering everything there is to know about your business, that makes it successful: its knowing it inside out. Here we are digging for gold, to uncover your ‘why’.

Brand strategy
At the heart of every great brand is a defined purpose. Here we give you a compass to strategically position your brand to allow it to meet its goals.

Naming
A core speciality, we create memorable meaningful names that have the power to directly affect your brand’s perception and ultimately its – copywriting.

Art Direction
We believe wholeheartedly in collaboration and work in earnest with complementary experts to activate your brand to achieve the best outcome possible.

Clients:

We enjoy working with like minded clients. We believe the quality of our client relationships reflects the quality of our work. We like to collaborate with clients, share ideas and co-create.

“Working with Red&Grey is always a pleasure. They are one of the most professional teams I have worked with. They combine strategic and profound thinking with the power of design. They see things from a holistic point of view and are able to capture this in simplistic yet powerful designs and brand identities. What is most telling about them, is that they really worked with me in redefining our company’s new brand strategy.”

Rutger Bonsel, Stamicarbon

Members:

We are members of the Institute of Creative Advertising & Design (ICAD), Institute of Designers (IDI), the 100 Archive and Ibec: Small Firms Association (SFA).

Studio sketches

Doodles, sketches from projects.

Your art in safe hands


Thanks to Maurice Ward Art Handling for writing this article about their branding.

Established in 1968, Maurice Ward & Co. Ltd. is a private limited company located in Ireland. We are a second-generation business that for over 50 years have provided global freight forwarding, secure international transport, warehousing, logistics and customs clearance solutions to a range of industries.

In 2008 the Directors, due to their involvement and interest in the Contemporary Visual Arts, as well as, a demand from clients, set up a specialist unit engaged in fine art handling and transport. Maurice Ward Art Handling is an internationally accredited fine art logistics company that on a daily basis works with private collectors, museums and galleries.

In 2009, we wanted our business to attract more customers and become the leading name in art handling. Realising the importance of brand awareness, we were on the hunt for a designer or design firm that could assist with our goals.

We spoke with various designers and through friends, we were recommended to meet with Red&Grey to help us. They are a branding and design studio who like to think differently; creating effective and memorable work which makes their clients stand out. Perfect.

“I knew I had found my team from the first meeting. I immediately clicked with Red&Grey. It was obvious they were talented and fun. There is that moment when you express yourself and your vision for your ‘baby’ and you know ‘they’ get you. It is a relief, you have found a common language, you can stop trying to brand yourself and let consummate professionals do their job and work with you.

Mary Mc Loughlin, Director,
Maurice Ward Art Handling

Our first port of call was working on a sales brochure which we would give to new businesses after a meeting. We wanted to leave private collectors, museums and galleries with something creative and memorable. Red&Grey designed a unique promotional card which featured a rabbit printed on a heavy grey card. This sales card was a real success for us – we received several new business calls and new business after this, from both national and international clients.

From there, Red&Grey created our new branding which made us more consistent, attractive and clear. This really helped us engage with our audience. People started to take notice of our business more – “oh, you’re the guys with the rabbit.” We understood that a brand must be content-driven, visually coherent, inspirational, honest and responsive.
Red&Grey encouraged us to become part of the design process and we did so through communication, collaboration and shared humour.

Through this process, we realised that we wanted to tell the art handling story, so people could understand our services better. We commissioned an illustrator, Orlagh Murphy to draw the art handling journey – from the artist’s studio to the exhibition launch at a New York gallery. Each step of the process was custom drawn; from the collection of artwork, crating, and transport to installation. To have fun, we decided to show a large rabbit sculpture being transported around the world – our customers loved it!

To elevate the brand, professional photography was taken of what we do, the art handling process and our art handlers who are crucial to our service offering. We also collaborated with a copywriter, Henrietta McKervey, who helped us refine our message – “Your art, in safe hands”. Our message was clear with customers, caring for what we are doing, comes first and foremost. This really helped us clarify our message to customers.

“We work in an international market, our clients and colleagues on every continent love our message, our brand, the quality and fun we bring with the brand. Colleagues and customers tell us they love our branding. Our designers have given us great marketing tools, clear and distinctive images and messages that work.”

Mary Mc Loughlin,
Director

Over time we developed the branding, advertising, brochures, exhibitions, notebooks, presentations, promotional materials, social media and stationery. Recently we updated our website (ww.mauriceward-arthandling.com) by making it more user friendly, clarifying the messaging and adding more brand elements – such as illustrations, photography, icons and animations.

One of our favourite projects of 2018 was the mini-booklet we created. We wanted to reduce the amount of promotional materials we bring to international trade fairs. So, to solve this issue, Red&Grey designed a 12-page business card size booklet which tells our story, featuring illustrations throughout. The booklets were lightweight and easy to transport. At events, the customers loved them – handy to fit into a pocket and unique, something to remember.

Maurice Ward Art Handling enjoy working with like-minded individuals. We believe the quality of our client relationships reflects the quality of our work. What is great about Red&Grey is their collaborative nature, they like to co-create on projects, sharing ideas and are open to suggestions.

If you want to grow your business, make customers more aware of who you are or need design advice, we would recommend contacting Red&Grey, hello@redandgrey.ie, it worked for us.

“We worked together on every aspect of design. Red&Grey understand us, know us, know our business ethos. For me, that is the essence of a great working relationship, shared ethos, shared values.”

Mary Mc Loughlin,
Director

We spoke with various designers and through friends, we were recommended to meet with Red&Grey to help us. They are a branding and design studio who like to think differently; creating effective and memorable work which makes their clients stand out. Perfect.

“I knew I had found my team from the first meeting. I immediately clicked with Red&Grey. It was obvious they were talented and fun. There is that moment when you express yourself and your vision for your ‘baby’ and you know ‘they’ get you. It is a relief, you have found a common language, you can stop trying to brand yourself and let consummate professionals do their job and work with you.

Mary Mc Loughlin, Director,
Maurice Ward Art Handling

Our first port of call was working on a sales brochure which we would give to new businesses after a meeting. We wanted to leave private collectors, museums and galleries with something creative and memorable. Red&Grey designed a unique promotional card which featured a rabbit printed on a heavy grey card. This sales card was a real success for us – we received several new business calls and new business after this, from both national and international clients.

From there, Red&Grey created our new branding which made us more consistent, attractive and clear. This really helped us engage with our audience. People started to take notice of our business more – “oh, you’re the guys with the rabbit.” We understood that a brand must be content-driven, visually coherent, inspirational, honest and responsive.
Red&Grey encouraged us to become part of the design process and we did so through communication, collaboration and shared humour.

Through this process, we realised that we wanted to tell the art handling story, so people could understand our services better. We commissioned an illustrator, Orlagh Murphy to draw the art handling journey – from the artist’s studio to the exhibition launch at a New York gallery. Each step of the process was custom drawn; from the collection of artwork, crating, and transport to installation. To have fun, we decided to show a large rabbit sculpture being transported around the world – our customers loved it!

To elevate the brand, professional photography was taken of what we do, the art handling process and our art handlers who are crucial to our service offering. We also collaborated with a copywriter, Henrietta McKervey, who helped us refine our message – “Your art, in safe hands”. Our message was clear with customers, caring for what we are doing, comes first and foremost. This really helped us clarify our message to customers.

“We work in an international market, our clients and colleagues on every continent love our message, our brand, the quality and fun we bring with the brand. Colleagues and customers tell us they love our branding. Our designers have given us great marketing tools, clear and distinctive images and messages that work.”

Mary Mc Loughlin,
Director

Over time we developed the branding, advertising, brochures, exhibitions, notebooks, presentations, promotional materials, social media and stationery. Recently we updated our website (ww.mauriceward-arthandling.com) by making it more user friendly, clarifying the messaging and adding more brand elements – such as illustrations, photography, icons and animations.

One of our favourite projects of 2018 was the mini-booklet we created. We wanted to reduce the amount of promotional materials we bring to international trade fairs. So, to solve this issue, Red&Grey designed a 12-page business card size booklet which tells our story, featuring illustrations throughout. The booklets were lightweight and easy to transport. At events, the customers loved them – handy to fit into a pocket and unique, something to remember.

Maurice Ward Art Handling enjoy working with like-minded individuals. We believe the quality of our client relationships reflects the quality of our work. What is great about Red&Grey is their collaborative nature, they like to co-create on projects, sharing ideas and are open to suggestions.

If you want to grow your business, make customers more aware of who you are or need design advice, we would recommend contacting Red&Grey, hello@redandgrey.ie, it worked for us.

“We worked together on every aspect of design. Red&Grey understand us, know us, know our business ethos. For me, that is the essence of a great working relationship, shared ethos, shared values.”

Mary Mc Loughlin,
Director

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