Red&Grey is a branding and graphic design agency. We combine curiosity, clarity, creativity and play. This makes our clients stand out and helps them grow.

Creativity:

Established in 2003, we’ve worked on a variety of creative projects – big, small, complex and international. Our clients come from a wide range of sectors located in Ireland and around the world.

Awards:

Our creative work has won several awards from ICAD and the IDI. In 2014, we were awarded a Special Outstanding Contribution to Design in Ireland Award for Pivot Dublin.

Process:

Our process is collaborative, research-based and concept driven. Our process connects our Irish strengths (conversation, storytelling, empathy) and our skills as designers (curiosity, imagination and play).

Services:

Branding
We create thoughtful, engaging brand identities together with a broad visual language that express who you are and inspire people to think, feel or act in a certain way.

Design for print
Bringing your brand to life through print, campaigns, and advertising. Communicating your brand across platforms projecting a cohesive, tactile and integrated approach to connect and encourage buy in.

Design for online
We design customised websites, social media and digital items that are both functional and immersive, connecting with those that matter most.

Design of spaces
We design carefully considered immersive spaces, exhibitions, events and signage to enhance the value of your brand and business.

Brand research
Discovering everything there is to know about your business, that makes it successful: its knowing it inside out. Here we are digging for gold, to uncover your ‘why’.

Brand strategy
At the heart of every great brand is a defined purpose. Here we give you a compass to strategically position your brand to allow it to meet its goals.

Naming
A core speciality, we create memorable meaningful names that have the power to directly affect your brand’s perception and ultimately its – copywriting.

Art Direction
We believe wholeheartedly in collaboration and work in earnest with complementary experts to activate your brand to achieve the best outcome possible.

Clients:

We enjoy working with like-minded clients. We believe the quality of our client relationships reflects the quality of our work. We like to collaborate with clients, share ideas and co-create.

“Working with Red&Grey is always a pleasure. They are one of the most professional teams I have worked with. They combine strategic and profound thinking with the power of design. They see things from a holistic point of view and are able to capture this in simplistic yet powerful designs and brand identities. What is most telling about them, is that they really worked with me in redefining our company’s new brand strategy.”
Rutger Bonsel, Stamicarbon

Members:

We are members of the Institute of Creative Advertising & Design (ICAD), Institute of Designers (IDI), the 100 Archive and Ibec: Small Firms Association (SFA).

Studio sketches

Doodles, sketches from projects.

Stamicarbon





Stamicarbon is a global chemical engineering company who design the technology to create fertiliser from the gas extract, Urea.

Challenge
As the world market leader, Stamicarbon design, license and develop Urea plants for the fertilizer industry. Also, they apply their expertise, knowledge and experience for many solutions, technologies and processes. For this project, Stamicarbon required help aligning their overall company vision and clarity with their product range. Consistency was required across their branding and their communication needed to less complex.

Solution
We worked together with design strategist, Paul Hughes, on finding the organisation’s brand essence. We held a series of brand workshops to help the company clarify its’ values, purpose, products and mission. “Pioneering to make the world a better place by enabling it to feed itself” was the key message from the workshop.

Approach
After the brand workshop, we focused on the human and technical of the business (the people and the industry). We commissioned custom photography capturing the company experience which showed the scale of the operations in Europe, Asia and Africa. An important part of the brand identity was the product names, which needed to reflect the essence of Stamicarbon. We created a new product and services naming and labelling system which help clarified everything, making it easier for customers.

Services
Strategy, branding, photography, product naming, product system, art direction.

Value
“Working with Red&Grey is always a pleasure. They are one of the most professional teams I have worked with. They combine strategic and profound thinking with the power of design. They see things from a holistic point of view and are able to capture this in simplistic yet powerful designs and brand identities. What is most telling about them, is that they really worked with me in redefining our company’s new brand strategy.”
Rutger Bonsel,
Stamicarbon

Collaborators
Strategy by Paul Hughes
Photography by Matthew Thompson

Challenge
As the world market leader, Stamicarbon design, license and develop Urea plants for the fertilizer industry. Also, they apply their expertise, knowledge and experience for many solutions, technologies and processes. For this project, Stamicarbon required help aligning their overall company vision and clarity with their product range. Consistency was required across their branding and their communication needed to less complex.

Solution
We worked together with design strategist, Paul Hughes, on finding the organisation’s brand essence. We held a series of brand workshops to help the company clarify its’ values, purpose, products and mission. “Pioneering to make the world a better place by enabling it to feed itself” was the key message from the workshop.

Approach
After the brand workshop, we focused on the human and technical of the business (the people and the industry). We commissioned custom photography capturing the company experience which showed the scale of the operations in Europe, Asia and Africa. An important part of the brand identity was the product names, which needed to reflect the essence of Stamicarbon. We created a new product and services naming and labelling system which help clarified everything, making it easier for customers.

Services
Strategy, branding, photography, product naming, product system, art direction.

Value
“Working with Red&Grey is always a pleasure. They are one of the most professional teams I have worked with. They combine strategic and profound thinking with the power of design. They see things from a holistic point of view and are able to capture this in simplistic yet powerful designs and brand identities. What is most telling about them, is that they really worked with me in redefining our company’s new brand strategy.”
Rutger Bonsel,
Stamicarbon

Collaborators
Strategy by Paul Hughes
Photography by Matthew Thompson

Tags:

branding, industry, technology & Innovation,

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