Red&Grey

Welcome:

Red&Grey is a design and branding agency. We make our clients stand out with clarity and creativity – helping their brand to grow.


Creativity:

Established in 2003, we’ve worked on a variety of creative projects – big, small, complex and international. Our clients come from a wide range of sectors located in Ireland and around the world.


Awards:

Our creative work has won several awards from ICAD and the IDI. In 2014, we were awarded a Special Outstanding Contribution to Design in Ireland Award for Pivot Dublin.

Process:

Our process is collaborative, research-based and concept driven. Our process connects our Irish strengths (conversation, storytelling, empathy) and our skills as designers (curiosity, imagination and play).

Services:

Branding
We create thoughtful, engaging brand identities with a tone of voice and visual that expresses who you are and inspires people.

Design for print
Bringing your brand to life through print, campaigns, and advertising. Communicating with creativity and clarity to create effective branding.

Design for online
We design customised websites, social media and digital items that are both engaging and functional, helping you connect with your audience.

Design of spaces
We design carefully considered immersive spaces, exhibitions, events and signage to enhance the value of your organisation.

Brand research
Discovering everything there is to know about your business, that makes it successful: knowing it inside out. Here we are digging for gold, to uncover your ‘why’.

Brand strategy
At the heart of every great brand is a defined purpose. Here we give you a compass to strategically position your brand to allow it to meet its goals.

Naming
We create memorable meaningful names that have the power to directly affect your brand’s perception.

Art Direction
We like to collaborate with experts which helps to elevate the project and your business.

Clients:

We enjoy working with like-minded clients. We believe the quality of our client relationships reflects the quality of our work. We like to collaborate with clients, share ideas and co-create.

“Working with Red&Grey is always a pleasure. They are one of the most professional teams I have worked with. They combine strategic and profound thinking with the power of design. They see things from a holistic point of view and are able to capture this in simplistic yet powerful designs and brand identities. What is most telling about them, is that they really worked with me in redefining our company’s new brand strategy.”

Rutger Bonsel, Stamicarbon

Members:

We are members of the Institute of Creative Advertising & Design (ICAD), Institute of Designers (IDI), the 100 Archive and Ibec: Small Firms Association (SFA).

Contact:

(01) 405 3915
hello@redandgrey.ie
Twitter/ Instagram / Linkedin /
Facebook / Map

Studio sketches

Irish Whiskey 360°





Irish Whiskey 360°, Branding, Campaign, Digital, 2019

Irish Whiskey 360° is a new experiential tour that shows the process of Irish whiskey making from all angles and all perspectives around Ireland’s finest distilleries.


Challenge
Drinks Ireland is the representative organisation for alcoholic drinks manufacturers and suppliers in Ireland. They wanted to create a new brand that connects the whiskey distilleries around Ireland and develop awareness both nationally and internationally. Ireland is the home of whiskey and in the 19th century Ireland was the global powerhouse of whiskey production. But this all fell apart in the 20th century and by 1980 there were only two working distilleries left on the island of Ireland.

Solution
Together with Drinks Ireland and the Irish Whiskey Association, we created an adaptable brand identity that can be used for multiple audiences and contexts.

Irish Whiskey 360° is a connected circle of Ireland’s much-loved distilleries. In three hundred and sixty degrees it encompasses Irish Whiskey distillery experiences, the Irish Whiskey process, the people and the pace of life across this much loved Irish industry. Irish Whiskey 360° – One shared spirit. Many unique characters.

The brand, film and dynamic identity system were specifically designed for both Irish and international markets. Inspired by traditional iconography, Irish rain, poetry and people this is a system created to grow and adapt with the whiskey industry.

www.irishwhiskey360.com

Services
Branding, naming, copywriting, film, photography, website.

Value
“Drinks Ireland – Irish Whiskey Association worked with Red&Grey to develop a new brand and platform for Irish whiskey tourism. The result was IrishWhiskey360°, a dynamic and exciting proposition which responded brilliantly to the brief and the wishes and hopes of our members. We found the team at Red&Grey to be responsive, creative and most importantly, ambitious. They bought into our ambition and made it their own, and they delivered on that shared ambition with a brilliant concept and design that we believe will help promote Irish whiskey tourism in Ireland and around the world.”

William Lavelle
Drinks Ireland, Irish Whiskey Association

Collaborators
Photography: Matthew Thompson
Typography: Bobby Tannam
Copywriting: Gai Griffin

Challenge
Drinks Ireland is the representative organisation for alcoholic drinks manufacturers and suppliers in Ireland. They wanted to create a new brand that connects the whiskey distilleries around Ireland and develop awareness both nationally and internationally. Ireland is the home of whiskey and in the 19th century Ireland was the global powerhouse of whiskey production. But this all fell apart in the 20th century and by 1980 there were only two working distilleries left on the island of Ireland.

Solution
Together with Drinks Ireland and the Irish Whiskey Association, we created an adaptable brand identity that can be used for multiple audiences and contexts.

Irish Whiskey 360° is a connected circle of Ireland’s much-loved distilleries. In three hundred and sixty degrees it encompasses Irish Whiskey distillery experiences, the Irish Whiskey process, the people and the pace of life across this much loved Irish industry. Irish Whiskey 360° – One shared spirit. Many unique characters.

The brand, film and dynamic identity system were specifically designed for both Irish and international markets. Inspired by traditional iconography, Irish rain, poetry and people this is a system created to grow and adapt with the whiskey industry.

www.irishwhiskey360.com

Services
Branding, naming, copywriting, film, photography, website.

Value
“Drinks Ireland – Irish Whiskey Association worked with Red&Grey to develop a new brand and platform for Irish whiskey tourism. The result was IrishWhiskey360°, a dynamic and exciting proposition which responded brilliantly to the brief and the wishes and hopes of our members. We found the team at Red&Grey to be responsive, creative and most importantly, ambitious. They bought into our ambition and made it their own, and they delivered on that shared ambition with a brilliant concept and design that we believe will help promote Irish whiskey tourism in Ireland and around the world.”

William Lavelle
Drinks Ireland, Irish Whiskey Association

Collaborators
Photography: Matthew Thompson
Typography: Bobby Tannam
Copywriting: Gai Griffin

Say Hello

If you have a project, we’d love to hear from you.
Email hello@redandgrey.ie or call +353 1 405 3015.

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