Red&Grey

Welcome:

Red&Grey is a design and branding agency. We make our clients stand out with clarity and creativity – helping their brand to grow.


Creativity:

Established in 2003, we’ve worked on a variety of creative projects – big, small, complex and international. Our clients come from a wide range of sectors located in Ireland and around the world.


Awards:

Our creative work has won several awards from ICAD and the IDI. In 2014, we were awarded a Special Outstanding Contribution to Design in Ireland Award for Pivot Dublin.

Process:

Our process is collaborative, research-based and concept driven. Our process connects our Irish strengths (conversation, storytelling, empathy) and our skills as designers (curiosity, imagination and play).

Services:

Branding
We create thoughtful, engaging brand identities with a tone of voice and visual that expresses who you are and inspires people.

Design for print
Bringing your brand to life through print, campaigns, and advertising. Communicating with creativity and clarity to create effective branding.

Design for online
We design customised websites, social media and digital items that are both engaging and functional, helping you connect with your audience.

Design of spaces
We design carefully considered immersive spaces, exhibitions, events and signage to enhance the value of your organisation.

Brand research
Discovering everything there is to know about your business, that makes it successful: knowing it inside out. Here we are digging for gold, to uncover your ‘why’.

Brand strategy
At the heart of every great brand is a defined purpose. Here we give you a compass to strategically position your brand to allow it to meet its goals.

Naming
We create memorable meaningful names that have the power to directly affect your brand’s perception.

Art Direction
We like to collaborate with experts which helps to elevate the project and your business.

Clients:

We enjoy working with like-minded clients. We believe the quality of our client relationships reflects the quality of our work. We like to collaborate with clients, share ideas and co-create.

“Working with Red&Grey is always a pleasure. They are one of the most professional teams I have worked with. They combine strategic and profound thinking with the power of design. They see things from a holistic point of view and are able to capture this in simplistic yet powerful designs and brand identities. What is most telling about them, is that they really worked with me in redefining our company’s new brand strategy.”

Rutger Bonsel, Stamicarbon

Members:

We are members of the Institute of Creative Advertising & Design (ICAD), Institute of Designers (IDI), the 100 Archive and Ibec: Small Firms Association (SFA).

Contact:

(01) 405 3915
hello@redandgrey.ie
Twitter/ Instagram / Linkedin /
Facebook / Map

Studio sketches

Ibec, Ireland: A Model of Substance





Ibec, Ireland: A Model of Substance, Publication, 2017

The story of the global dynamics driving the Irish economy by Ibecx.

Challenge
Ibec is the largest business lobby group and the largest lobbying organisation in Ireland. It represents businesses of all sizes spanning every sector of the economy, together employing 70% of the private sector workforce in Ireland. Today Ireland is once again one of Europe’s fastest-growing economy. Commentators who dismissed the Tiger years as Icarus flying too high have had to revise their understanding and acknowledge the depth and substance of the Irish business model.

The Irish model has been evolving over the last eighty years. In practical terms, it is a program of economic, educational, political, cultural, social and taxation policies. Our task was to create a way of promoting the evolution of the Irish economy today using substance, statistics and stories. We needed to be transparent about our past and clear about our key messages for the future.

Approach
Working together with Ibec, we designed this corporate report which included essential numbers, timelines, infographics and case studies. We also built a series of perspex sculptural statistics. We collaborated with a model marker to create these three-dimensional models of the bar charts and stats. The models were made of clear perspex to reflect transparency of the report. They were also exhibited at both the launches in the Washington DC and Dublin. We also print managed the project for Ibec.

Services
Design for print, art direction.

Value
This Ibec campaign tells the story of the Irish business model, how it has developed and what it looks like today. The need for this campaign has arisen from misconceptions about the structure and nature of the Irish business model both domestically and internationally. The aim is to use the narrative to inform business and other stakeholders.

Collaborators
Photography by Ros Kavanagh
Copy by David Timmons
Model making by Eric Murphy

Challenge
Ibec is the largest business lobby group and the largest lobbying organisation in Ireland. It represents businesses of all sizes spanning every sector of the economy, together employing 70% of the private sector workforce in Ireland. Today Ireland is once again one of Europe’s fastest-growing economy. Commentators who dismissed the Tiger years as Icarus flying too high have had to revise their understanding and acknowledge the depth and substance of the Irish business model.

The Irish model has been evolving over the last eighty years. In practical terms, it is a program of economic, educational, political, cultural, social and taxation policies. Our task was to create a way of promoting the evolution of the Irish economy today using substance, statistics and stories. We needed to be transparent about our past and clear about our key messages for the future.

Approach
Working together with Ibec, we designed this corporate report which included essential numbers, timelines, infographics and case studies. We also built a series of perspex sculptural statistics. We collaborated with a model marker to create these three-dimensional models of the bar charts and stats. The models were made of clear perspex to reflect transparency of the report. They were also exhibited at both the launches in the Washington DC and Dublin. We also print managed the project for Ibec.

Services
Design for print, art direction.

Value
This Ibec campaign tells the story of the Irish business model, how it has developed and what it looks like today. The need for this campaign has arisen from misconceptions about the structure and nature of the Irish business model both domestically and internationally. The aim is to use the narrative to inform business and other stakeholders.

Collaborators
Photography by Ros Kavanagh
Copy by David Timmons
Model making by Eric Murphy

Say Hello

If you have a project, we’d love to hear from you.
Email hello@redandgrey.ie or call +353 1 405 3015.

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