Red&Grey

Welcome:

Red&Grey is a design and branding agency. We make our clients stand out with clarity and creativity – helping their brand to grow.


Creativity:

Established in 2003, we’ve worked on a variety of creative projects – big, small, complex and international. Our clients come from a wide range of sectors located in Ireland and around the world.


Awards:

Our creative work has won several awards from ICAD and the IDI. In 2014, we were awarded a Special Outstanding Contribution to Design in Ireland Award for Pivot Dublin.

Process:

Our process is collaborative, research-based and concept driven. Our process connects our Irish strengths (conversation, storytelling, empathy) and our skills as designers (curiosity, imagination and play).

Services:

Branding
We create thoughtful, engaging brand identities with a tone of voice and visual that expresses who you are and inspires people.

Design for print
Bringing your brand to life through print, campaigns, and advertising. Communicating with creativity and clarity to create effective branding.

Design for online
We design customised websites, social media and digital items that are both engaging and functional, helping you connect with your audience.

Design of spaces
We design carefully considered immersive spaces, exhibitions, events and signage to enhance the value of your organisation.

Brand research
Discovering everything there is to know about your business, that makes it successful: knowing it inside out. Here we are digging for gold, to uncover your ‘why’.

Brand strategy
At the heart of every great brand is a defined purpose. Here we give you a compass to strategically position your brand to allow it to meet its goals.

Naming
We create memorable meaningful names that have the power to directly affect your brand’s perception.

Art Direction
We like to collaborate with experts which helps to elevate the project and your business.

Clients:

We enjoy working with like-minded clients. We believe the quality of our client relationships reflects the quality of our work. We like to collaborate with clients, share ideas and co-create.

“Working with Red&Grey is always a pleasure. They are one of the most professional teams I have worked with. They combine strategic and profound thinking with the power of design. They see things from a holistic point of view and are able to capture this in simplistic yet powerful designs and brand identities. What is most telling about them, is that they really worked with me in redefining our company’s new brand strategy.”

Rutger Bonsel, Stamicarbon

Members:

We are members of the Institute of Creative Advertising & Design (ICAD), Institute of Designers (IDI), the 100 Archive and Ibec: Small Firms Association (SFA).

Contact:

(01) 405 3915
hello@redandgrey.ie
Twitter/ Instagram / Linkedin /
Facebook / Map

Studio sketches

Frontline






Frontline, Branding, Digital, 2017

Frontline is the venture firm for globally ambitious B2B companies on both sides of the Atlantic.

Challenge
Frontline required a rebrand, an update, a fresh look for a continuously evolving and fast-growing industry. With a team of entrepreneurs based in Dublin, London and San Francisco, they have built many businesses in many ways. As a venture fund, they’ve helped tens of founders and CEOs. They add value when founders need it most – at company defining moments.

Approach
Following our brand strategy workshop, we focused on Frontline’s personal approach, financial experience and technical/industry knowledge.

The main aspects of new brand identity were built around human and technical typographic play. A glyph system was formed from aspects of Frontline’s techniques with various combinations used to explain different processes. These glyphs were then used to form a new logotype and display typeface to give a more digital feel. A second typeface was created with brush and ink.

Overlaying these two typefaces created a new emergent quality. Along with the typographic systems, a grid system based on controlled environments was also designed to showcase the acceleration of exceptional founders. We photographed team members to create unique triptych portraits that featured three images of each person listening, considering and responding.

Together these items formed an adaptable brand identity that aligns Frontline’s visual aesthetic with their dynamic team and growing portfolio of companies.

Services
Branding, brand strategy, design for print, art direction, website.

Value
“It was through working with Red&Grey that we were able to uncover all of these elements of our brand and tie something visual to them. We very quickly realised that much of what we do as venture capitalists are bridge the human and the technical – offering our founders both money and support, capital and experience.”
Kim Pham, Frontline

Read the full article by Frontline’s Kim Pham on the rebranding process here.

Collaborators
Strategy: Paul Hughes
Photography: Matthew Thompson

Challenge
Frontline required a rebrand, an update, a fresh look for a continuously evolving and fast-growing industry. With a team of entrepreneurs based in Dublin, London and San Francisco, they have built many businesses in many ways. As a venture fund, they’ve helped tens of founders and CEOs. They add value when founders need it most – at company defining moments.

Approach
Following our brand strategy workshop, we focused on Frontline’s personal approach, financial experience and technical/industry knowledge.

The main aspects of new brand identity were built around human and technical typographic play. A glyph system was formed from aspects of Frontline’s techniques with various combinations used to explain different processes. These glyphs were then used to form a new logotype and display typeface to give a more digital feel. A second typeface was created with brush and ink.

Overlaying these two typefaces created a new emergent quality. Along with the typographic systems, a grid system based on controlled environments was also designed to showcase the acceleration of exceptional founders. We photographed team members to create unique triptych portraits that featured three images of each person listening, considering and responding.

Together these items formed an adaptable brand identity that aligns Frontline’s visual aesthetic with their dynamic team and growing portfolio of companies.

Services
Branding, brand strategy, design for print, art direction, website.

Value
“It was through working with Red&Grey that we were able to uncover all of these elements of our brand and tie something visual to them. We very quickly realised that much of what we do as venture capitalists are bridge the human and the technical – offering our founders both money and support, capital and experience.”
Kim Pham, Frontline

Read the full article by Frontline’s Kim Pham on the rebranding process here.

Collaborators
Strategy: Paul Hughes
Photography: Matthew Thompson

Say Hello

If you have a project, we’d love to hear from you.
Email hello@redandgrey.ie or call +353 1 405 3015.

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