Red&Grey is a branding and graphic design agency. We combine clarity, curiosity, creativity and play.


Established in 2003, we’ve worked on a variety of creative projects. From the big to small, simple to complex, national to international. Our clients come from a wide range of sectors located in Ireland and around the world.


Our creative work has won several awards from ICAD and the IDI. In 2014, we were awarded a Special Outstanding Contribution to Design in Ireland Award for Pivot Dublin.


Our process is collaborative, research-based and concept driven. Our process connects our Irish strengths (conversation, storytelling, empathy) and our skills as designers (curiosity, imagination and play).


We create thoughtful, engaging brand identities together with a broad visual language that express who you are and inspire people to think, feel or act in a certain way.

Design for print
Bringing your brand to life through print, campaigns, and advertising. Communicating your brand across platforms projecting a cohesive, tactile and integrated approach to connect and encourage buy in.

Design for online
We design customised websites, social media and digital items that are both functional and immersive, connecting with those that matter most.

Design of spaces
We design carefully considered immersive spaces, exhibitions, events and signage to enhance the value of your brand and business.

Brand research
Discovering everything there is to know about your business, that makes it successful: its knowing it inside out. Here we are digging for gold, to uncover your ‘why’.

Brand strategy
At the heart of every great brand is a defined purpose. Here we give you a compass to strategically position your brand to allow it to meet its goals.

A core speciality, we create memorable meaningful names that have the power to directly affect your brand’s perception and ultimately its – copywriting.

Art Direction
We believe wholeheartedly in collaboration and work in earnest with complementary experts to activate your brand to achieve the best outcome possible.


We enjoy working with like-minded clients. We believe the quality of our client relationships reflects the quality of our work. We like to collaborate with clients, share ideas and co-create.

“Working with Red&Grey is always a pleasure. They are one of the most professional teams I have worked with. They combine strategic and profound thinking with the power of design. They see things from a holistic point of view and are able to capture this in simplistic yet powerful designs and brand identities. What is most telling about them, is that they really worked with me in redefining our company’s new brand strategy.”
Rutger Bonsel, Stamicarbon


We are members of the Institute of Creative Advertising & Design (ICAD), Institute of Designers (IDI), the 100 Archive and Ibec: Small Firms Association (SFA).

Studio sketches

Doodles, sketches from projects.

Creativity is key to sweet smell of success

Thank you Sunday Times for featuring Red&Grey this week.

“For many businesses along the western seaboard, the most effective example of design thinking was the launch of Failte Ireland’s hugely successful Wild Atlantic Way. It did not build a single kilometre of road, but instead repackaged 2,500km of existing ones, effectively redesigning the highways and byways of western Ireland as one of the world’s must-see touring routes.

According to Bob Gray of Red&Grey, who developed the initiative’s iconic “wave” branding, design is integral to any enterprise. “Before doing anything, you have to ask yourself how, what and why,” said Gray.”

We base everything we do for clients on a six-word sentence, based on [Ernest] Hemingway’s famous six-word story ‘For sale: baby shoes, never worn’, which answers those three questions.”

From there, companies should seek to develop a unique selling proposition, or USP. “Design is often talked of as a problem solver and it is, but good design is a problem seeker,” said Gray. “It seeks problems out and finds a way to offer different products and services.”

He believes that the current difficult environment brings opportunities, and design thinking is a way to winkle them out for those agile enough “to capture them, open to new ways of doing things, and being quick about it. Businesses are showing that agility”.

Sitting by and waiting for “normality” to be restored is a mistake for many business sectors, Gray believes. “Why would we want to go back to normal? It wasn’t good enough, or fair enough and for many people it wasn’t working properly.

“To borrow [a phrase) from IT, we needed to turn the world off and on again. That’s what the pandemic did.”

Read the full Sunday Times article here


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