Welcome:

Red&Grey is a design and branding agency. We make our clients stand out with clarity and creativity – helping their brand to grow.


Creativity:

Established in 2003, we’ve worked on a variety of creative projects – big, small, complex and international. Our clients come from a wide range of sectors located in Ireland and around the world.


Awards:

Our creative work has won several awards from ICAD and the IDI. In 2014, we were awarded a Special Outstanding Contribution to Design in Ireland Award for Pivot Dublin.

Process:

Our process is collaborative, research-based and concept driven. Our process connects our Irish strengths (conversation, storytelling, empathy) and our skills as designers (curiosity, imagination and play).

Services:

Branding
We create thoughtful, engaging brand identities together with a broad visual language that express who you are and inspire people to think, feel or act in a certain way.

Design for print
Bringing your brand to life through print, campaigns, and advertising. Communicating your brand across platforms projecting a cohesive, tactile and integrated approach to connect and encourage buy in.

Design for online
We design customised websites, social media and digital items that are both functional and immersive, connecting with those that matter most.

Design of spaces
We design carefully considered immersive spaces, exhibitions, events and signage to enhance the value of your brand and business.

Brand research
Discovering everything there is to know about your business, that makes it successful: its knowing it inside out. Here we are digging for gold, to uncover your ‘why’.

Brand strategy
At the heart of every great brand is a defined purpose. Here we give you a compass to strategically position your brand to allow it to meet its goals.

Naming
A core speciality, we create memorable meaningful names that have the power to directly affect your brand’s perception and ultimately its – copywriting.

Art Direction
We believe wholeheartedly in collaboration and work in earnest with complementary experts to activate your brand to achieve the best outcome possible.

Clients:

We enjoy working with like minded clients. We believe the quality of our client relationships reflects the quality of our work. We like to collaborate with clients, share ideas and co-create.

“Working with Red&Grey is always a pleasure. They are one of the most professional teams I have worked with. They combine strategic and profound thinking with the power of design. They see things from a holistic point of view and are able to capture this in simplistic yet powerful designs and brand identities. What is most telling about them, is that they really worked with me in redefining our company’s new brand strategy.”

Rutger Bonsel, Stamicarbon

Members:

We are members of the Institute of Creative Advertising & Design (ICAD), Institute of Designers (IDI), the 100 Archive and Ibec: Small Firms Association (SFA).

Studio sketches

Doodles, sketches from projects.

Arts & Culture

International Literature Festival Dublin 2019

Ireland’s premier literary event, International Literature Festival Dublin, gathers the finest writers in the world to debate, provoke, delight and enthral.

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Challenge
The International Literature Festival Dublin (ILFD) holds a series of diverse events in many unique spaces across the city. With over a hundred writers and dozens of events, there is something for everyone to discover. The festival’s goal is to enrich lives, provoke new thoughts and broaden experiences through literature.

Approach
A new look was required for the festival branding and 2019 campaign. We worked together with ILFD to create a new visual language that was constructed around the concept of challenging literature. We had real fun producing this festival campaign which featured a series of readers lost in their book.

For this fun project, we made a series of oversized books and mini books in various shapes and sizes. Each book was designed to fit into a specific format, such as a tall book for the tall flags and a very long landscape book for a billboard. The resulting photographs and films formed a unique language for the festival.

The new logo we created, was designed referencing the hippocampus, a mythical sea-creature who carried Poseidon’s chariot across the sea and land. Dublin’s hippocampus can be seen on Grattan Bridge over the River Liffey as ornate lamps on the cast-iron bridge. The hooves of the logo were replaced with quotation marks to signify the literature. The new branding appeared on t-shirts, totes, bookmarks and postcards.

Services
Branding, design for print, advertising, signage, merchandise.

Value
The 2019 festival was described as ‘boasting a stunning array of top international literary talent’ and ‘the country’s most successful and easily the best annual literary event’, attracting readers of all ages.

Collaborators
Mischief making by John Waid
Film and photography by Ros Kavanagh

NCAD 2019

NCAD is different – it’s about learning, thinking, making and creating.

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Challenge
The National College of Art and Design is Ireland’s leading and oldest art institution, offering a range of undergraduate and postgraduate degrees. Each year we work together with the art and design college helping them attract and recruit new students who will apply to upcoming courses.

Approach
The prospectus showcases NCAD as an energetic institution that encourages you to apply creative thinking, ask critical questions, practice inventive making, understand new methodologies, dream, seek the unknown and look for what is beautiful in the world.

The tone of the book is colourful and free like the college itself. It also features a fun series of colourful illustrations drawn from the fabric of the institution itself by Irish illustrator, John Slade. The prospectus also is filled with beautiful photographs taken by Matthew Thompson over a series of years over campus.

The prospectus design was also applied across the college recruitment campaign and promotional materials such as social media, posters, t-shirts, tote bags, advertising and presentations.

Services
Design for print, art direction, photography, prospectus, social media, merchandise, event stands.

Value
Our work for NCAD was selected into the 100 Archive, a living archive of the best design in Ireland.

“I have worked with Red&Grey over the last three years on the student recruitment campaigns for the National College of Art & Design (NCAD). In this capacity, they have re-thought and re-designed the college prospectus and a range of other promotional material. I have found they are insightful in their understanding of the context and goals of each project, they are collaborative in their approach and the work is consistent of a very high standard. I highly recommend them as a design agency.”

Cathy McCartney,
National College of Art & Design

Collaborators
Illustration by John Slade
Photography by Matthew Thompson

NCAD Graduate Exhibition 2018

The NCAD Graduate Exhibition is an annual opportunity to discover the latest emerging talent from the art and design world.

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Challenge
The National College of Art and Design is Ireland’s oldest art institution, offering a range of undergraduate and postgraduate degrees. As part of their 2019 Graduate Show, the college held a series of events that gave visitors of all ages an opportunity to find out more about the wide range of work that goes on in NCAD during the year. The programme of events included talks and workshops which were free and open to the public.

Approach
Our approach for the graduate exhibition was formed by creating an adaptable visual system that gave colour, shape and typographic weight to each art and design faculty. Each college faculty was represented with a shape and colour to show individuality and consistency.

We designed and produced directional signage which was placed around the campus. The signage was made from simple cost-effective materials. At the college entrance on Thomas Street, we built a custom made wooden structure which displayed information panels. These panels welcomed visitors and had a map showing where the department’s show was located on the campus.

We also designed a series of exhibition catalogues for each faculty. Each catalogue cover was unique to show for consistency and change.

Services
Design of space, design for print, signage, exhibition, catalogue.

Value
Selected for the 100 Archive, an archive of one hundred best Irish graphic design projects each year.

“I have worked with Red&Grey over the last three years on the student recruitment campaigns for the National College of Art & Design (NCAD). In this capacity, they have re-thought and re-designed the college prospectus and a range of other promotional material. I have found they are insightful in their understanding of the context and goals of each project, they are collaborative in their approach and the work is consistent of a very high standard. I highly recommend them as a design agency.”

Cathy McCartney,
National College of Art & Design

Collaborators
Construction by Phillip Murray

Creative Journeys

Creative Journeys is a two-year public art program that brings together Business to Arts, Dublin Airport and the National College of Art and Design (NCAD).

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Challenge
Business to Arts builds creative partnerships between arts and business; so that the creativity and acumen of both communities develop quality cultural experiences and world-class collaborations in Ireland. ‘Creative Journeys’ is a two-year public art program that brings together Business to Arts, Dublin Airport and the National College of Art and Design (NCAD). Creative Journeys is part of a wider programme to help Dublin Airport provide an experience that is engaging and memorable, but also one that also creates a unique sense of place.

Approach
The installation entitled ‘NCAD Illuminated’ was designed by Red&Grey and Matthew Thompson. Over the last five years, they have captured, curated and communicated the working practices and outputs of NCAD students across a diverse range of creative disciplines. The arduous process of editing, distilling and pairing thousands of photographs was undertaken to truly capture the essence of Ireland’s leading art and design college inside the gates of Dublin Airport. The series of colourful vignettes presented of past and present students and their work subtly reference the visual narrative of Harry Clarke, famous NCAD alumni and stained glass artist. This large scale installation is located at Terminal 2 at Dublin Airport.

Services
Design of space, art direction, production

Value
“It was a delight to work with Red&Grey as part of the Creative Journeys programme at Dublin Airport, in partnership with NCAD. When approached to develop a different manifestation of previous work for a large passenger-facing space in Dublin Airport, their approach was highly creative, intelligent and focused on ensuring the artwork presented a clear story to the audience. It would be a pleasure to have the opportunity to work with Red&Grey on any future projects.”

Eileen Hanratty, Business to Arts

Collaborators
Photography: Matthew Thompson

PIVOT Dublin

The World Design Capital (WDC) is a city promotion project established to celebrate the aims and accomplishments of cities using design as a tool to reinvent themselves socially, culturally and economically. Pivot Dublin was Dublin’s bid to become World Design Capital in 2014.

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Challenge
Each city entering the competition are given 44 questions to answer by the WDC committee. Our brief was to develop a theme/strategy, collate all content and produce a coherent bid document. We worked together on the submission with Dublin City Architects, Emma Curley Architects, Henrietta McKervey, Dr Linda King, Areaman Productions, and Gregory Dunn.

Approach
Dublin’s bid comprised of research, writing and design that focused on answering four questions: Why Dublin? Why Design? Why Now? Why PIVOT? The document included a vision for the future, an Irish design timeline and design essays.

The submission included a series of short films documenting conversations between designers. The conversations also featured throughout the bid book. We interviewed 25 designers in Dublin and started with the question, ‘If Dublin was a blank canvas, what would you draw on it?’.

The 416-page bid document had 30 different covers designed by a variety of creative Dubliners. We also included a selection of photographs, illustrations, projects and stories kindly submitted from the creative community. The website featured a blog which had contributors from around the world, www.pivotdublin.com.

View the bid book here
View the bid film here

Services
Branding, design for print, art direction, website, print management, exhibition stands, film, animation, signage, merchandise.

Value
Dublin’s bid was shortlisted to the final three from over fifty entries around the world.

Red&Grey was awarded a Special Outstanding Contribution to Design in Ireland award by the Institute of Designers in Ireland for our work with Dublin City Council on their World Design Capital submission for 2014, PIVOT Dublin. A special edition of the book was presented to Queen of England while on her visit to Dublin.

Collaborators
Research & writing by Emma Curley Architects
Research & writing by Dr Linda King
Copy by Henrietta McKervey
Film by Areaman
Photography by Gregory Dunn
Photography by Matthew Thompson