Red&Grey is a concept-driven design and branding studio based in Dublin. Established in 2003, we engage in national and international projects of varying scale and capacity. Working closely with our clients, we help create brands that are designed to live, adapt and grow.


Our design process is created by connecting our Irish strengths: conversation, storytelling, humour, empathy, resilience and our skills as designers: research, humour, curiosity, play, imagination and observation.


We want to see what everybody else sees, and think what nobody else has thought. Research is about being curious and wanting to know more. It is about needing to have more information in order to create more informed solutions.


Everything starts with a conversation / If you want an interesting answer, ask an interesting question / Curiosity drives research / Balance aesthetic with substance / The quality of our relationships define the quality of our work / Design for consistency, allow for change.



(01) 405 3915

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Studio sketches

Wild Atlantic Way

Wild Atlantic Way, Branding, 2019

The Wild Atlantic Way is Ireland’s first long distance driving route working its way all the west coast from north Donegal to west Cork.

The consistent elements of the identity together form an identity toolkit to be used openly and creatively. The colour palette for example is taken from nature and can change with the colour of the landscape. The graphic language includes stone textures, topographic lines and weather symbols.

Photography: Sean & Yvette
Strategy: Place Matters