Red&Grey

Red&Grey is a concept-driven design and branding studio based in Dublin. Established in 2003, we engage in national and international projects of varying scale and capacity. Working closely with our clients, we help create brands that are designed to live, adapt and grow.

Process: Our design process is created by connecting our Irish strengths: conversation, storytelling, humour, empathy, resilience and our skills as designers: research, humour, curiosity, play, imagination and observation.

Research: We want to see what everybody else sees, and think what nobody else has thought. Research is about being curious and wanting to know more. It is about needing to have more information in order to create more informed solutions.

Studio Principles: Everything starts with a conversation / If you want an interesting answer, ask an interesting question / Curiosity drives research / Balance aesthetic with substance / The quality of our relationships define the quality of our work / Design for consistency, allow for change.

   


Contact:

(01) 405 3915
hello@redandgrey.ie

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Studio sketches

Publications

NCAD 2017

Studying at NCAD is about learning through making, research and conceptual development. In designing the 2017 prospectus we emphasised this approach through a series of collages. The prospectus also houses a graduate gallery showcasing the success stories of NCAD alumni.

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Our aim was to attract artists and designers with the potential to apply creative thinking, ask critical questions, practice inventive making, understand new methodologies, dream, seek the unknown and look for what is beautiful in the world.

“NCAD is a special place, walking through the blue arch on Dublin’s Thomas Street brings you to a unique campus of studios, workshops and learning spaces where the community of students and staff are engaged creatively in exploring and understanding the world.“
Sarah Glennie, Director, NCAD.

For us the drive to recruit potential artists and designers starts by applying the very principles NCAD teaches and promotes. Using a a series of collages, playful typography arrangements and colourful assemblages we aimed to attract potential artists and designers with the ability to engage creatively in exploring and understanding the world.

Illustration: Orlagh Murphy
Photography: Matthew Thompson

International Literature Festival Dublin 2017

Where is your book taking you? When can words best effect change? What are you reading for? Along with the central theme of hidden characters (How many hidden characters are waiting for the time when curious eyes will find them?), these were a few of the questions used in the festival promotional campaign.

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The goal was to engage, question, and captivate potential visitors to the International Literature Festival Dublin. By not being able to see the full message, you were invited to seek out more.

NCAD 2019

The prospectus showcases NCAD as a energetic institution that encourages you to apply creative thinking, ask critical questions, practice inventive making, understand new methodologies, dream, seek the unknown and look for what is beautiful in the world. The tone of the book is colourful, free and houses a series of illustrations drawn from the fabric of the institution itself.

Illustration: John Slade
Photography: Matthew Thompson

A Place Without Walls

A collaboration with Eoin Moylan, a Madrid based photographer, and Stoney Road Press, specialist Irish printers. Together we created limited edition books for Eoin’s personal and conceptual photographic essay, ‘A Place Without Walls’.

Photography: Eoin Moylan
Production: Stoney Road Press

Maynooth University

Our goal for Maynooth University was to create a culture of conversation, a space where new connections are made, new ideas are created and new knowledge is formed. Our aim was to talk with, not at students.

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The concept for year one of our undergraduate print work was ‘Points of Conversation’, year two, ‘Lines of Conversation’ and year three will be ‘Spaces of Conversation. For each phase we host a conversation day were we use physical, virtual and facilitated methods of conversation. The material gathered informs NUI Maynooth’s communication materials and is based on participants’s true experiences.

For year one, ‘Points of Conversation’ we set up fourteen tables each designed to allow for an open conversation over a cup of tea. Menus of conversation were created to encourage participants to speak openly about their own views on life, love and education.

All of the content captured to date has helped us punctuate the University documentation with true experiences but more importantly given us the platform to promote an ongoing culture of conversation for NUI Maynooth.

For year two, ‘Lines of Conversation’ we mapped lines across the campus and asked those working, teaching and studying along those lines to submit their questions for further conversations. Where the lines crossed we placed suggestion boxes as a means to gather further questions. The suggestion boxes were in fact student’s, each wearing a t-shirt that read ‘Suggestion box’ on it. This gave us a platform for gathering even more conversation material. These questions were then used in a long table conversation and workshop, which we documented and illustrated live.

All of the content captured to date has helped us punctuate the University documentation with true experiences but more importantly given us the platform to promote an ongoing culture of conversation for Maynooth University.

Photography: Rich Gilligan
Photography: Matthew Thompson
Conversation & Tea: Boz Temple Morris

PIVOT Dublin

The World Design Capital (WDC) is a city promotion project established to celebrate the aims and accomplishments of cities using design as a tool to reinvent themselves socially, culturally and economically. PIVOT Dublin was Dublin’s bid to become World Design Capital in 2014.

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Each city entering the competition are given forty four questions to answer by the WDC committee. Our brief was to develop a theme/strategy, collate all content and produce a coherent bid document around the forty four set questions.

Our bid comprised of research, writing and design that focused on; Why Dublin? Why Now? Why PIVOT?

Included in the document was a vision for the future, an Irish design timeline and essay, ‘Irish Design: History, Context & Possibilities’, three conversation films, ‘Place, Well-Being & Systems’ (each filmed in a different home. The films were included on a USB ‘house’ key as well as being transcribed to be used as punctuation throughout the book) and a dialogue film that moved across 25 Dubliners and started with the question, ‘If Dublin was a blank canvas, what would you draw on it?’. For the cover we asked thirty different creative Dubliners to design thirty different covers.

We also included a selection of photographs, illustrations, projects and stories kindly submitted from the creative community.

Research/Writing: Emma Curley Architects
Film: Areaman
Photography: Gregory Dunn
Photography: Matthew Thompson

Maurice Ward Notebook

Our brief was to design a notebook to be given as a gift at a global logistics conference. Our inspiration was to comprehensively look at the Maurice Ward bi-plane logotype, Identity structure, process and products.

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It was here the idea of a notebook with a view from above was born. Logistics look at the movement of things through a macro comprehensive, mezzo empathetic and micro incisive lens. The Maurice Ward bi-plane also has this ability to move from one level of analysis to another.

The notebook’s stories were researched and edited by ourselves and supplemented with thematic illustrations, a timeline of culturally significant events and a cover wheel created to identify timezones across the globe.

Illustration: Orlagh Murphy

Let’s Go Disco

Let’s Go Disco is a call to arms regularly heard in the kitchens of The Cliff House Hotel. It’s also the title of the Michelin-star chef Martijn Kajuiter’s new book.

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The aim of the book was to illustrate why The Cliff House Hotel has been at the forefront of Irish gastronomy and why Kajuiter is widely considered to be amongst the most accomplished chefs working in Ireland.

Working over a twelve month period we helped create, form and edit the final book as a collection of 200 photographs, detailed instructions on how to create 36 dishes, as well as essays, interviews and an extensive behind-the-scenes look at the life of a high-intensity, high performance kitchen that Kajuiter calls home. 100 laser-etched brushed aluminium special edition copies of the book were produced for the official launch. The standard editions used a gold material cover with disco foil embossing and a silver disco bind. Let’s Go …

Photography: Shane O’Neill
Copywriting: Alex Meehan

The Laudato Si Challenge

The Laudato Si’ Challenge has been established to inspire creativity worldwide and improve the lives of one billion of the most vulnerable people. The Challenge’, supported by the Vatican, aims to become a multi year initiative convening of the best ideas through a rigorous and tested process.

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The goal is to support the development of high impact social businesses offering ways to address critical problems of our time. Nature, Mankind and Liturgy together form the central theme of the Challenge’s identity system. These have been drawn in many forms including a circle, square and cross, lines of longitude and latitude, colours, vignettes, statistics and photographs that balance the organic and the man-made. Along with the logotype, designed to always be a part of a paragraph of text, this sophisticated system gives us the opportunity to adapt over time and place.

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The Laudato Si’ Challenge has been established to inspire creativity worldwide and improve the lives of one billion of the most vulnerable people. The Challenge’, supported by the Vatican, aims to become a multi year initiative convening of the best ideas through a rigorous and tested process.

Nature, Mankind and Liturgy together form the central theme of the Challenge’s identity system. These have been drawn in many forms including a circle, square and cross, lines of longitude and latitude, colours, vignettes, statistics and photographs that balance the organic and the man-made.

As a way of documenting the first Challenge a promotional book was created. The theme of the book was ‘The Social Economy’. Included in the book was essays, stories, presentations and nine interviews with each of companies involved. Each interview was accompanied by an illustration drawn to tell their story. The book showcases the full adaptability of the identity in a dynamic and cohesive series of designs. All beautifully printed in four spot colours and bound in a hardback linen cover.

Illustration: Barry Falls
Strategy: Thomas Ermacora, Paul Hughes

G7 Italia

Making the Digital Economy and Society Inclusive, Open & Secure was the overarching theme at the I7 multi stakeholder conference during the G7 Italia 2017. Our task, document the conference.

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Prior to attending the G7 Italia conference, we interviewed key members of the Italian Digital Transformation team. This enabled us to develop foundational content and an aesthetic approach for all subsequent material. During the conference we worked with the G7 team in three separate workshops (Big Data, The Future of Work and AI) helping us frame and form the final document required. The completed book is finished with a series of beautiful documentary style photographs and a conference summary generated by an ai program.

Photography: Matthew Thompson
Strategy: Thomas Ermacora, Paul Hughes

NCAD Graduate Exhibition 2018

The NCAD Graduate Exhibition is an annual opportunity to discover the latest emerging talent from the art and design world. Our approach for the Exhibition was formed by creating an adaptable system that gave colour, shape and typographic weight to each faculty.

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Directional signage was placed across the campus using simple materials, printed colour pages and purpose built wooden structures. A series of books were also produced that allowed for both consistency of form and a change of graphic.

International Literature Festival Dublin 2018

The International Literature Festival Dublin holds a series of diverse events in many unique spaces across the city. Their goal is to enrich lives, provoke new thoughts and broaden experiences through literature.

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A visual language for ILFD 2018 was constructed around the concept of diverse spaces. We printed, bound and cut a series of books that could fit together in various building like structures. The resulting photographs and films formed a unique language for there festival. The pages of the printed book took the three dimensions of the structures and flattened them into two.

Film & Photography: Ros Kavanagh
Copywriting: Henrietta McKervey

Ibec, Ireland : A Model of Substance

The Irish model has been evolving over the last eighty years. In practical terms it is a program of economic, educational, political, cultural, social and taxation policies.

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Our task was to create a way of promoting the evolution of our economy today using substance, statistics and stories. We needed to be transparent about our past and clear about our key messages for the future.

Alongside the essential numbers, timelines and case studies we designed and built a series of perspex sculptural statistics. Each sculpture represented key substantial moments in the evolution of the Irish Model. Of course, being perspex models, they are also transparent.

Photography: Ros Kavanagh
Copywriting: David Timmons
Maker: Eric Murphy

Six Hanover Quay

Six Hanover Quay is a new waterfront development featuring 120 luxury apartments in the Dublin Docklands. Working together with Cairn and Savils, we created the branding and promotional materials including a series of films about the city, the area and the building.

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For every project, Cairn brings together the best craftspeople, designers, architects and builders to bring the best quality so their developments stand the test of time. The architecture presents a vision for city living – from its curvilinear black & white façade to the elegant landscaped courtyard; from the residents gym to the rooftop gardens with panoramic views of the city. The development sold for €1001 million in 2018.

Film & Photography: Matthew Thompson

Change Lab 2017 – 2018

What does it mean to teach and make art that is and of our time? Working closely with the School of Education in NCAD we formed a visual and aesthetic system to represent the pedagogical approach and artefacts the Professional Master in Education student teachers created in response to the thematic of LAND and HOME.

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The change lab is a critical space for learning, thinking and re-imagining the possibilities of how art and design curriculum in second level can be taught through a development education lens. The book was created by highlighting the pedagogical approach through graphic symbols and by showcasing the various case studies from the lab, each displayed on different coloured papers.

The promotional poster for the change lab book and exhibition was designed to engage the viewer by using a variety of overlapping visual layers, each representing an different aspect of the experience. Looking closely, you can see feet walking across thorns on a gallery floor, transparent colour sheets, a pedagogical graphic representation and the main question posed to both the educators and visitors alike.