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Red&Grey are an international design and branding agency.

We help clients grow through our collaborative process which is research based and concept-driven.

We make things better which creates a better world for everyone.

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Wild Atlantic Way

Wild Atlantic Way

The Wild Atlantic Way is Ireland’s first long distance driving route working its way all the west coast from north Donegal to west Cork.

The consistent elements of the identity together form an identity toolkit to be used openly and creatively. The colour palette for example is taken from nature and can change with the colour of the landscape. The graphic language includes stone textures, topographic lines and weather symbols.

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