The college is a living culture of thinkers, makers and doers. The students are the priority, course details and technical information are all secondary. This was our starting point when creating the NCAD communication materials. We sat down with a different student from each department and discussed their process, how they evolve their concepts and develop their work. These interviews are the first thing any potential student will see when opening up an NCAD prospectus. Everything else is moved to the back of the book, including director’s interview, entry requirements and application details.