Maurice Ward Group

Maurice Ward Group

Established in 1968, Maurice Ward are an independent global freight-forwarding and logistics organisation. Through a series of workshops we discovered the stories, milestones and facts behind the business.

Working together we clarified the company’s message, further developed their creative strategy, product and service system, modular presentation and introduced an adaptable brand toolkit. Everything that we created was directly influenced by the colour systems, photography, typographic style and aesthetic of 1968, the year the group was formed.

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  • Client:

    The Maurice Ward Group.

  • Goal:

    Build the brand identity around the essence of the group. Inspired by pioneers, run by independents and managed with integrity.

  • Output:

    A scalable and adaptable identity system. Product and services system. Modular presentation. Stationery. Signage. Promotional booklets.

  • Team:

    Strategy with Paul Hughes
    Copywriting by Henrietta McKervey
    Illustration by Orlagh Murphy

  • Photography by

    Richard Gilligan