What is design-driven innovation and why does it matter for SME competiveness? This was the question posed by the Northern Western and Regional Assembly in their bid to raise awareness and levels of understanding around design process, innovation and investment. As a part of the project steering committee, we looked at the structure and content developement of the book as well as contributing content to the design of the communications. The design of the book is structured around the extensive research collated and punctuated with Irish design-driven case studies.
Northern & Western Regional Assembly
Reise awareness about the value of using design-driven innovation in SMEs
A book design to add clarity and address the questions about design and the design process