Ashoka approached us with the task of positioning their Ashoka Fellows (social entrepreneurs) as leaders in society. To do this, we first needed to look at and tackle the idea of change making, What is it? What does it mean? Who is it for?
By combining human elements with everyday tools we are promoting the idea of change and are making simple connections with society, healthcare, business, education and the environment. Through the quirky illustrations and clear copy writing, we are highlighting the success stories of Ashoka’s social entrepreneurial fellows.