Ashoka Campaign

Ashoka Campaign

Ashoka approached us with the task of positioning their Ashoka Fellows (social entrepreneurs) as leaders in society. To do this, we first needed to look at and tackle the idea of change making, What is it? What does it mean? Who is it for?

By combining human elements with everyday tools we are promoting the idea of change and are making simple connections with society, healthcare, business, education and the environment. Through the quirky illustrations and clear copy writing, we are highlighting the success stories of Ashoka’s social entrepreneurial fellows. 

Ashoka Campaign Ashoka Campaign Ashoka Campaign
  • Client:

    Ashoka Ireland

  • Goal:

    Highlight the importance of change makers in society and tell the stories of Asoka’s leading entrepreneurs.

  • Output:

    Print and media advertising campaign.

  • Team:

    Illustration with Barbara Hoffmann.
    Copywriting by Henrietta McKervey.