Red&Grey

Red&Grey is a concept-driven design and branding studio based in Dublin. Established in 2003, we engage in national and international projects of varying scale and capacity. Working closely with our clients, we help create brands that are designed to live, adapt and grow.

Process:

Our design process is created by connecting our Irish strengths: conversation, storytelling, humour, empathy, resilience and our skills as designers: research, humour, curiosity, play, imagination and observation.

Research:

We want to see what everybody else sees, and think what nobody else has thought. Research is about being curious and wanting to know more. It is about needing to have more information in order to create more informed solutions.

Principles:

Everything starts with a conversation / If you want an interesting answer, ask an interesting question / Curiosity drives research / Balance aesthetic with substance / The quality of our relationships define the quality of our work / Design for consistency, allow for change.

 


Contact:

(01) 405 3915
hello@redandgrey.ie

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Facebook / Map

Studio sketches

Campaign

NCAD Graduate Showcase 2016

The NCAD Graduate Showcase is an annual opportunity to discover the latest emerging talent from the art and design world. Our approach to create an adaptable system for the Showcase emerged from our research into geology; time, layers, landscapes, beauty, discovery etc..

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The idea of hidden gems waiting to be discovered was subsequently used across all online and offline communications. A series of rocks were photographed, separated by colour and assigned to each department via archaeological site grids.

Photography: Ros Kavanagh

Learn to Swim

When creating the identity for Swim Ireland’s ‘Learn to Swim’ campaign we needed to consider three audiences; kids, parents and pools. Kids seek fun and adventure, parents want value and safety and pools need standards and support.

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We created a series of tonal voices, images, icons, illustrations and stories that could address the needs of each audience. Characters, mascots and patterns were also designed and illustrated to suit various levels of swimming adventure. The volume and intensity of these elements could be turned up or down depending on the context and audience.

Illustration: Fuchsia Macaree

International Literature Festival Dublin 2018

The International Literature Festival Dublin holds a series of diverse events in many unique spaces across the city. Their goal is to enrich lives, provoke new thoughts and broaden experiences through literature.

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A visual language for ILFD 2018 was constructed around the concept of diverse spaces. We printed, bound and cut a series of books that could fit together in various building like structures. The resulting photographs and films formed a unique language for there festival. The pages of the printed book took the three dimensions of the structures and flattened them into two.

Film & Photography: Ros Kavanagh
Copywriting: Henrietta McKervey

Ibec, Ireland : A Model of Substance

The Irish model has been evolving over the last eighty years. In practical terms it is a program of economic, educational, political, cultural, social and taxation policies.

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Our task was to create a way of promoting the evolution of our economy today using substance, statistics and stories. We needed to be transparent about our past and clear about our key messages for the future.

Alongside the essential numbers, timelines and case studies we designed and built a series of perspex sculptural statistics. Each sculpture represented key substantial moments in the evolution of the Irish Model. Of course, being perspex models, they are also transparent.

Photography: Ros Kavanagh
Copywriting: David Timmons
Maker: Eric Murphy