Red&Grey

Red&Grey is a concept-driven design and branding studio based in Dublin. Established in 2003, we engage in national and international projects of varying scale and capacity. Working closely with our clients, we help create brands that are designed to live, adapt and grow.

Process:

Our design process is created by connecting our Irish strengths: conversation, storytelling, humour, empathy, resilience and our skills as designers: research, humour, curiosity, play, imagination and observation.

Research:

We want to see what everybody else sees, and think what nobody else has thought. Research is about being curious and wanting to know more. It is about needing to have more information in order to create more informed solutions.

Principles:

Everything starts with a conversation / If you want an interesting answer, ask an interesting question / Curiosity drives research / Balance aesthetic with substance / The quality of our relationships define the quality of our work / Design for consistency, allow for change.

 


Contact:

(01) 405 3915
hello@redandgrey.ie

Twitter/ Instagram / Linkedin /
Facebook / Map

Studio sketches

Branding

Wild Atlantic Way

The Wild Atlantic Way is Ireland’s first long distance driving route working its way all the west coast from north Donegal to west Cork.

The consistent elements of the identity together form an identity toolkit to be used openly and creatively. The colour palette for example is taken from nature and can change with the colour of the landscape. The graphic language includes stone textures, topographic lines and weather symbols.

Photography: Sean & Yvette
Strategy: Place Matters

Stamicarbon

Stamicarbon are a global chemical engineering company who design the technology to create fertiliser from the gas extract urea. We were contracted to design a dynamic identity and product and services system for the company.

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As Stamicarbon’s clients currently operate in over 256 countries worldwide, one of their key requests was to create a communication partnership system. We did this by grouping their clients location, the various technologies in their plant, their identity colours and their gas capacity. With these elements we can create individual flags for each plant.

Photography: Matthew Thompson
Strategy: Adaptive Cultures

Safurex

The collaborative partnership between Engineering company Stamicarbon in the Netherlands and Steel manufacturer Sandvik in Sweden developed a family of high pressure stainless steel solutions, named Safurex.

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Our task was to create an identity system, suite of materials and an animation using the theme ‘Precision Resilience’ which was uncovered through a series of strategic sessions with both clients.

Having established the design brief of ‘Precision and Resilience’ our research led us to diamonds as a basis for all communication items. A logotype, display font, and sophisticated graphic language were designed to include all areas of the identity. Throughout this process we worked closely with the clients to develop a product system, adaptable materials booklet and set of cards. Finally, we created an animation for the product launch and celebration of Stamicarbon and Sandvik’s twenty five year partnership.

Animation: Emberlight
Strategy: Adaptive Cultures

Maurice Ward Group

Established in 1968, Maurice Ward are an independent global freight-forwarding and logistics organisation.

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Working together we clarified the company’s message, further developed their creative strategy, product and service system, modular presentation and introduced an adaptable brand toolkit. Everything that we created was directly influenced by the colour systems, photography, typographic style and aesthetic of 1968, the year the group was formed.

Also we designed a notebook to be given as a gift at a global logistics conference. Our inspiration was to comprehensively look at the Maurice Ward bi-plane logotype, identity structure, process and products. It was here the idea of a notebook with a view from above was born. Logistics look at the movement of things through a macro comprehensive, mezzo empathetic and micro incisive lens. The Maurice Ward bi-plane also has this ability to move from one level of analysis to another. The notebook’s stories were researched and edited by ourselves and supplemented with thematic illustrations, a timeline of culturally significant events and a cover wheel created to identify timezones across the globe.

Illustration: Orlagh Murphy
Strategy: Adaptive Cultures
Copywriting: Henrietta McKervey
Photography: Rich Gilligan
Illustration: Orlagh Murphy

Dublin Cookie Company

A small business baking and selling signature cookies and milks from a small store in the Liberties, Dublin 8. The business is built around Irish ingredients, genuine craft and the desire to create new, delicious memories.

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The design and concept of the identity evolves around illustrating moments and memories one can have when tasting various ingredients. The identity includes a language system broken into three parts:
– Dublin is the language of the city
– Cookie is the essential ingredients
– Company is the magical moments with friends.

The packaging designed specifically uses the Cookie Company’s playful language mixed with moments, ingredients and distinctive flavours.

Baan Thai

Baan Thai are a family run restaurant steeped in Thai Culture, Heritage, Harmony, Family, Flavour, Tradition, Health and Home. Both individually and collectively these eight key ingredients form the foundation for the visual approach to the identity.

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They have been developed into symbols, patterns, language and photographic systems. A logotype inspired by Thai calligraphy has also been designed for the restaurant. Folklore and storytelling are integral to Thai culture and along with the eight key ingredients have been interwoven into all areas of the identity. Together they allow us to tell the story of Thai heritage, promote family traditions or offer information on healthy eating.

Embassy of the Free Mind

“The city of Amsterdam is blessed for being a city where it is possible for merchants to be philosophers and for philosophers to be merchants.” Baruch Spinoza.

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The Ritman Library, their collection of the Bibliotheca Philosophica Hermetica and The House with the Heads (a listed building in the heart of Amsterdam) are inseparably linked with the Netherlands and its history of tolerance, freedom of expression and freedom of the press. Building on this partnership and their combined heritage the Embassy of the Free Mind was established to share their knowledge and open up the space to free thinkers, artists, scientists and merchants.

The identity system for the Embassy was formed around the theologian concept of ‘centre everywhere, circumference nowhere’. The custom made logotypes were designed to reflect the essence of hermetic typography and the visual language was formed from the relationship between patterns in nature and codes in humanity.

Typography: Bobby Tannam
Strategy: Adaptive Cultures
Animation: Cian McKenna

OSI

OSI invest in cutting edge ideas that can be formed into the next generation of world-changing organisations. Their goal is to address the world’s leading challenges by bringing financial and human capital that enables Oxford University’s world-class science to go to market, and thrive.

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The identity system for OSI was formed around controlled experiments and an aperture that can be adjusted to show the vastness and details of the world through various lenses. A custom made typeface was designed to reflect the scientific edge of Oxford’s science elite. The typeface along with a series of dawn and dusk photographs as well as founder portraits give balance to the identity system. The completed visual language is an adaptable system that can be used across multiple platforms and contexts.

Website: oxfordsciencesinnovation.com

Typography: Bobby Tannam
Photography: Matthew Thompson

Six Hanover Quay

Six Hanover Quay is a new waterfront development featuring 120 luxury apartments in the Dublin Docklands. Working together with Cairn and Savils, we created the branding and promotional materials including a series of films about the city, the area and the building.

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For every project, Cairn brings together the best craftspeople, designers, architects and builders to bring the best quality so their developments stand the test of time. The architecture presents a vision for city living – from its curvilinear black & white façade to the elegant landscaped courtyard; from the residents gym to the rooftop gardens with panoramic views of the city. The development sold for €1001 million in 2018.

Film & Photography: Matthew Thompson

Frontline

Frontline Ventures were in need of a rebrand, an update, a fresh look for a continuously evolving and fast growing industry. Following our brand strategy workshop, we (together) wrote a brief for their identity that focused on Frontline’s personal approach, financial experience and technical/industry knowledge.

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The main aspects of the identity are built around human and technical typographic play. A glyph system was formed from aspects of Frontline’s techniques with various combinations used to explain different processes. These glyphs were then used to form the Frontline logotype(s) and display typeface. A second typeface was created with brush and ink. Overlaying these two typefaces creates a new emergent quality. Along with the typographic systems, a grid system based on controlled environments was also designed to showcase the acceleration of exceptional founders. Added to this was a photoshoot were we created triptych portraits through questioning and conversation. Each person was asked to listen, consider and respond.

Together these items form an adaptable brand identity that aligns Frontline’s visual aesthetic with their dynamic team and growing portfolio of companies.

Website: frontline.vc

Photography: Matthew Thompson
Strategy: Adaptive Cultures