Red&Grey

Red&Grey is a concept-driven design and branding studio based in Dublin. Established in 2003, we work together with national and international clients on projects of varying size and scale. We create brands that are designed to live, adapt and grow.

Services:

We offer creative services for:
– Branding (workshops, logos, naming, brand guide)
– Publication design (book, report, brochure)
– Campaign design (poster, advertising, copy, film)
– Digital design (website, social media, animations)
– Environmental design (exhibitions, signage)

Process:

Our design process is created by connecting our Irish strengths (conversation, storytelling and empathy) and our skills as designers (curiosity, research, play, imagination and humour).

Research:

We want to see what everybody else sees and think what nobody else has thought. Research is about being curious and wanting to know more. Developing a better understanding to create more informed solutions.

 


Contact:

(01) 405 3915
hello@redandgrey.ie

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Studio sketches

Creative Journeys

Creative Journeys is a two-year public art program that brings together Dublin Airport and the National College of Art and Design (NCAD).

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The installation entitled ‘NCAD Illuminated’ was designed by Red&Grey and Matthew Thompson. Over the last five years we have captured, curated and communicated the working practices and outputs of NCAD students across a diverse range of creative disciplines. The process of editing, distilling and pairing thousands of photographs was undertaken to capture the essence of NCAD inside the gates of Dublin Airport.

The series of colourful vignettes presented of past and present students and their work subtly reference the visual narrative of Harry Clarke, a famous NCAD alumni and stained glass artist.

Photography: Matthew Thompson

G7 Italia

Making the Digital Economy and Society Inclusive, Open & Secure was the overarching theme at the I7 multi stakeholder conference during the G7 Italia 2017. Our task, document the conference.

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Prior to attending the G7 Italia conference, we interviewed key members of the Italian Digital Transformation team. This enabled us to develop foundational content and an aesthetic approach for all subsequent material. During the conference we worked with the G7 team in three separate workshops (Big Data, The Future of Work and AI) helping us frame and form the final document required. The completed book is finished with a series of beautiful documentary style photographs and a conference summary generated by an ai program.

Photography: Matthew Thompson
Strategy: Thomas Ermacora, Paul Hughes

Wild Atlantic Way

The Wild Atlantic Way is Ireland’s first long distance driving route working its way all the west coast from north Donegal to west Cork.

The consistent elements of the identity together form an identity toolkit to be used openly and creatively. The colour palette for example is taken from nature and can change with the colour of the landscape. The graphic language includes stone textures, topographic lines and weather symbols.

Photography: Sean & Yvette
Strategy: Place Matters

NCAD 2019

The prospectus showcases NCAD as a energetic institution that encourages you to apply creative thinking, ask critical questions, practice inventive making, understand new methodologies, dream, seek the unknown and look for what is beautiful in the world. The tone of the book is colourful, free and houses a series of illustrations drawn from the fabric of the institution itself.

Illustration: John Slade
Photography: Matthew Thompson

International Literature Festival Dublin 2018

The International Literature Festival Dublin holds a series of diverse events in many unique spaces across the city. Their goal is to enrich lives, provoke new thoughts and broaden experiences through literature.

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A visual language for ILFD 2018 was constructed around the concept of diverse spaces. We printed, bound and cut a series of books that could fit together in various building like structures. The resulting photographs and films formed a unique language for there festival. The pages of the printed book took the three dimensions of the structures and flattened them into two.

Film & Photography: Ros Kavanagh
Copywriting: Henrietta McKervey

PIVOT Dublin

The World Design Capital (WDC) is a city promotion project established to celebrate the aims and accomplishments of cities using design as a tool to reinvent themselves socially, culturally and economically. PIVOT Dublin was Dublin’s bid to become World Design Capital in 2014.

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Each city entering the competition are given forty four questions to answer by the WDC committee. Our brief was to develop a theme/strategy, collate all content and produce a coherent bid document around the forty four set questions.

Our bid comprised of research, writing and design that focused on; Why Dublin? Why Now? Why PIVOT?

Included in the document was a vision for the future, an Irish design timeline and essay, ‘Irish Design: History, Context & Possibilities’, three conversation films, ‘Place, Well-Being & Systems’ (each filmed in a different home. The films were included on a USB ‘house’ key as well as being transcribed to be used as punctuation throughout the book) and a dialogue film that moved across 25 Dubliners and started with the question, ‘If Dublin was a blank canvas, what would you draw on it?’. For the cover we asked thirty different creative Dubliners to design thirty different covers.

We also included a selection of photographs, illustrations, projects and stories kindly submitted from the creative community.

Research/Writing: Emma Curley Architects
Film: Areaman
Photography: Gregory Dunn
Photography: Matthew Thompson

Stamicarbon

Stamicarbon are a global chemical engineering company who design the technology to create fertiliser from the gas extract urea. We were contracted to design a dynamic identity and product and services system for the company.

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As Stamicarbon’s clients currently operate in over 256 countries worldwide, one of their key requests was to create a communication partnership system. We did this by grouping their clients location, the various technologies in their plant, their identity colours and their gas capacity. With these elements we can create individual flags for each plant.

Photography: Matthew Thompson
Strategy: Adaptive Cultures

The Laudato Si Challenge

The Laudato Si’ Challenge has been established to inspire creativity worldwide and improve the lives of one billion of the most vulnerable people. The Challenge’, supported by the Vatican, aims to become a multi year initiative convening of the best ideas through a rigorous and tested process.

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The goal is to support the development of high impact social businesses offering ways to address critical problems of our time. Nature, Mankind and Liturgy together form the central theme of the Challenge’s identity system. These have been drawn in many forms including a circle, square and cross, lines of longitude and latitude, colours, vignettes, statistics and photographs that balance the organic and the man-made. Along with the logotype, designed to always be a part of a paragraph of text, this sophisticated system gives us the opportunity to adapt over time and place.

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The Laudato Si’ Challenge has been established to inspire creativity worldwide and improve the lives of one billion of the most vulnerable people. The Challenge’, supported by the Vatican, aims to become a multi year initiative convening of the best ideas through a rigorous and tested process.

Nature, Mankind and Liturgy together form the central theme of the Challenge’s identity system. These have been drawn in many forms including a circle, square and cross, lines of longitude and latitude, colours, vignettes, statistics and photographs that balance the organic and the man-made.

As a way of documenting the first Challenge a promotional book was created. The theme of the book was ‘The Social Economy’. Included in the book was essays, stories, presentations and nine interviews with each of companies involved. Each interview was accompanied by an illustration drawn to tell their story. The book showcases the full adaptability of the identity in a dynamic and cohesive series of designs. All beautifully printed in four spot colours and bound in a hardback linen cover.

Illustration: Barry Falls
Strategy: Thomas Ermacora, Paul Hughes

OSI

OSI invest in cutting edge ideas that can be formed into the next generation of world-changing organisations. Their goal is to address the world’s leading challenges by bringing financial and human capital that enables Oxford University’s world-class science to go to market, and thrive.

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The identity system for OSI was formed around controlled experiments and an aperture that can be adjusted to show the vastness and details of the world through various lenses. A custom made typeface was designed to reflect the scientific edge of Oxford’s science elite. The typeface along with a series of dawn and dusk photographs as well as founder portraits give balance to the identity system. The completed visual language is an adaptable system that can be used across multiple platforms and contexts.

Website: oxfordsciencesinnovation.com

Typography: Bobby Tannam
Photography: Matthew Thompson

Embassy of the Free Mind

“The city of Amsterdam is blessed for being a city where it is possible for merchants to be philosophers and for philosophers to be merchants.” Baruch Spinoza.

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The Ritman Library, their collection of the Bibliotheca Philosophica Hermetica and The House with the Heads (a listed building in the heart of Amsterdam) are inseparably linked with the Netherlands and its history of tolerance, freedom of expression and freedom of the press. Building on this partnership and their combined heritage the Embassy of the Free Mind was established to share their knowledge and open up the space to free thinkers, artists, scientists and merchants.

The identity system for the Embassy was formed around the theologian concept of ‘centre everywhere, circumference nowhere’. The custom made logotypes were designed to reflect the essence of hermetic typography and the visual language was formed from the relationship between patterns in nature and codes in humanity.

Typography: Bobby Tannam
Strategy: Adaptive Cultures
Animation: Cian McKenna

Maurice Ward Group

Established in 1968, Maurice Ward are an independent global freight-forwarding and logistics organisation.

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Working together we clarified the company’s message, further developed their creative strategy, product and service system, modular presentation and introduced an adaptable brand toolkit. Everything that we created was directly influenced by the colour systems, photography, typographic style and aesthetic of 1968, the year the group was formed.

Also we designed a notebook to be given as a gift at a global logistics conference. Our inspiration was to comprehensively look at the Maurice Ward bi-plane logotype, identity structure, process and products. It was here the idea of a notebook with a view from above was born. Logistics look at the movement of things through a macro comprehensive, mezzo empathetic and micro incisive lens. The Maurice Ward bi-plane also has this ability to move from one level of analysis to another. The notebook’s stories were researched and edited by ourselves and supplemented with thematic illustrations, a timeline of culturally significant events and a cover wheel created to identify timezones across the globe.

Illustration: Orlagh Murphy
Strategy: Adaptive Cultures
Copywriting: Henrietta McKervey
Photography: Rich Gilligan
Illustration: Orlagh Murphy

NCAD Graduate Exhibition 2018

The NCAD Graduate Exhibition is an annual opportunity to discover the latest emerging talent from the art and design world. Our approach for the Exhibition was formed by creating an adaptable system that gave colour, shape and typographic weight to each faculty.

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Directional signage was placed across the campus using simple materials, printed colour pages and purpose built wooden structures. A series of books were also produced that allowed for both consistency of form and a change of graphic.

Learn to Swim

When creating the identity for Swim Ireland’s ‘Learn to Swim’ campaign we needed to consider three audiences; kids, parents and pools. Kids seek fun and adventure, parents want value and safety and pools need standards and support.

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We created a series of tonal voices, images, icons, illustrations and stories that could address the needs of each audience. Characters, mascots and patterns were also designed and illustrated to suit various levels of swimming adventure. The volume and intensity of these elements could be turned up or down depending on the context and audience.

Illustration: Fuchsia Macaree

Frontline

Frontline Ventures were in need of a rebrand, an update, a fresh look for a continuously evolving and fast growing industry. Following our brand strategy workshop, we (together) wrote a brief for their identity that focused on Frontline’s personal approach, financial experience and technical/industry knowledge.

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The main aspects of the identity are built around human and technical typographic play. A glyph system was formed from aspects of Frontline’s techniques with various combinations used to explain different processes. These glyphs were then used to form the Frontline logotype(s) and display typeface. A second typeface was created with brush and ink. Overlaying these two typefaces creates a new emergent quality. Along with the typographic systems, a grid system based on controlled environments was also designed to showcase the acceleration of exceptional founders. Added to this was a photoshoot were we created triptych portraits through questioning and conversation. Each person was asked to listen, consider and respond.

Together these items form an adaptable brand identity that aligns Frontline’s visual aesthetic with their dynamic team and growing portfolio of companies.

Website: frontline.vc

Photography: Matthew Thompson
Strategy: Adaptive Cultures

Ibec, Ireland : A Model of Substance

The Irish model has been evolving over the last eighty years. In practical terms it is a program of economic, educational, political, cultural, social and taxation policies.

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Our task was to create a way of promoting the evolution of our economy today using substance, statistics and stories. We needed to be transparent about our past and clear about our key messages for the future.

Alongside the essential numbers, timelines and case studies we designed and built a series of perspex sculptural statistics. Each sculpture represented key substantial moments in the evolution of the Irish Model. Of course, being perspex models, they are also transparent.

Photography: Ros Kavanagh
Copywriting: David Timmons
Maker: Eric Murphy

Dublin Cookie Company

A small business baking and selling signature cookies and milks from a small store in the Liberties, Dublin 8. The business is built around Irish ingredients, genuine craft and the desire to create new, delicious memories.

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The design and concept of the identity evolves around illustrating moments and memories one can have when tasting various ingredients. The identity includes a language system broken into three parts:
– Dublin is the language of the city
– Cookie is the essential ingredients
– Company is the magical moments with friends.

The packaging designed specifically uses the Cookie Company’s playful language mixed with moments, ingredients and distinctive flavours.

NCAD Graduate Showcase 2016

The NCAD Graduate Showcase is an annual opportunity to discover the latest emerging talent from the art and design world. Our approach to create an adaptable system for the Showcase emerged from our research into geology; time, layers, landscapes, beauty, discovery etc..

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The idea of hidden gems waiting to be discovered was subsequently used across all online and offline communications. A series of rocks were photographed, separated by colour and assigned to each department via archaeological site grids.

Photography: Ros Kavanagh

Baan Thai

Baan Thai are a family run restaurant steeped in Thai Culture, Heritage, Harmony, Family, Flavour, Tradition, Health and Home. Both individually and collectively these eight key ingredients form the foundation for the visual approach to the identity.

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They have been developed into symbols, patterns, language and photographic systems. A logotype inspired by Thai calligraphy has also been designed for the restaurant. Folklore and storytelling are integral to Thai culture and along with the eight key ingredients have been interwoven into all areas of the identity. Together they allow us to tell the story of Thai heritage, promote family traditions or offer information on healthy eating.

Safurex

The collaborative partnership between Engineering company Stamicarbon in the Netherlands and Steel manufacturer Sandvik in Sweden developed a family of high pressure stainless steel solutions, named Safurex.

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Our task was to create an identity system, suite of materials and an animation using the theme ‘Precision Resilience’ which was uncovered through a series of strategic sessions with both clients.

Having established the design brief of ‘Precision and Resilience’ our research led us to diamonds as a basis for all communication items. A logotype, display font, and sophisticated graphic language were designed to include all areas of the identity. Throughout this process we worked closely with the clients to develop a product system, adaptable materials booklet and set of cards. Finally, we created an animation for the product launch and celebration of Stamicarbon and Sandvik’s twenty five year partnership.

Animation: Emberlight
Strategy: Adaptive Cultures

A Place Without Walls

A collaboration with Eoin Moylan, a Madrid based photographer, and Stoney Road Press, specialist Irish printers. Together we created limited edition books for Eoin’s personal and conceptual photographic essay, ‘A Place Without Walls’.

Photography: Eoin Moylan
Production: Stoney Road Press

NCAD 2013 – 2017

The National College of Art & Design is a living environment of thinkers, makers, doers and creative voices both in the past, the present and future. For this publication (in addition to current student conversations) we decided to sit down with NCAD alumni and discuss their journey, practices and the evolution of their work.

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These conversations populate the first half of the prospectus along with quotes from previous student conversations. All remaining information is placed at the back of the book, including Director’s interview, entry requirements, application details etc.

The result is a communication tool that puts the student first, highlights the ambitions of NCAD and explores the lives and work of highly regarded Irish artists and designers.

The concept for the open day poster was Not Closed All Day = NCAD + Open all day. It’s a simple as that.

Photography: Matthew Thompson

Six Hanover Quay

Six Hanover Quay is a new waterfront development featuring 120 luxury apartments in the Dublin Docklands. Working together with Cairn and Savils, we created the branding and promotional materials including a series of films about the city, the area and the building.

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For every project, Cairn brings together the best craftspeople, designers, architects and builders to bring the best quality so their developments stand the test of time. The architecture presents a vision for city living – from its curvilinear black & white façade to the elegant landscaped courtyard; from the residents gym to the rooftop gardens with panoramic views of the city. The development sold for €1001 million in 2018.

Film & Photography: Matthew Thompson

Let’s Go Disco

Let’s Go Disco is a call to arms regularly heard in the kitchens of The Cliff House Hotel. It’s also the title of the Michelin-star chef Martijn Kajuiter’s new book.

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The aim of the book was to illustrate why The Cliff House Hotel has been at the forefront of Irish gastronomy and why Kajuiter is widely considered to be amongst the most accomplished chefs working in Ireland.

Working over a twelve month period we helped create, form and edit the final book as a collection of 200 photographs, detailed instructions on how to create 36 dishes, as well as essays, interviews and an extensive behind-the-scenes look at the life of a high-intensity, high performance kitchen that Kajuiter calls home. 100 laser-etched brushed aluminium special edition copies of the book were produced for the official launch. The standard editions used a gold material cover with disco foil embossing and a silver disco bind. Let’s Go …

Photography: Shane O’Neill
Copywriting: Alex Meehan